Bachelor of Arts (BA), Marketing and Communications, Zambia
A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.
Marketing and Communications is a dynamic field that focuses on creating, delivering, and managing messages to target audiences. Students in this field learn about market research, advertising, public relations, and digital marketing strategies. With a strong emphasis on communication skills and creativity, graduates can pursue careers in branding, social media management, and market analysis.
In Zambia, education is primarily provided in English and follows a 7-5-4 system (7 years of primary education, 5 years of secondary education, and 4 years of university education). The country has a mix of public and private universities offering a range of degree programs in fields such as business, engineering, and social sciences.