2 Best Marketing and Communications Bachelor of Arts (BA) Degree Programs in China for 2024

Find the most comprehensive list of top Marketing and Communications Bachelor of Arts (BA) Degree programs in China for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

Field of study

Where to study

Course type

Only online courses

Bachelor of Arts in Advertising

Hubei University

China

Business, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

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BA Media and Communication Studies

Xi'an Jiaotong-Liverpool University

China

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

The BA Media and Communication Studies is a comprehensive programme consisting of three pathways (digital media, journalism and PR, and film studies) that enables you to engage critically with a diverse range of media practices.

English

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Popular degree types

Bachelor of Science (BSc) Degree

Bachelor of Arts (BA), Marketing and Communications, China

A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.

Marketing and Communications is a dynamic field that focuses on creating, delivering, and managing messages to target audiences. Students in this field learn about market research, advertising, public relations, and digital marketing strategies. With a strong emphasis on communication skills and creativity, graduates can pursue careers in branding, social media management, and market analysis.

Education in China is highly valued, with a strong emphasis on academic excellence and rigorous testing. The country boasts top universities like Tsinghua and Peking University, offering a wide range of programs from engineering to business. Chinese students often compete fiercely for spots in prestigious institutions, reflecting the importance placed on education in Chinese society.