Digital Marketing: A Strategic Perspective Online Short Course

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

Digital strategies, emerging technologies, and innovation have increasingly become the focus in modern marketing. It’s essential that businesses address any skills gaps and develop a fundamental understanding of how to generate value through customer-centric digital marketing.

During this eight-week program, you’ll explore how key digital marketing tools – including social media and mobile technology – can be leveraged to improve the consumer journey. Delve into the role experimentation and analytics play in enabling data-driven insights to empower decisions regarding the broader strategies of your organization.

An online education that sets you apart

This Yale School of Management Executive Education online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

• Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time.
• Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step.
• Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

Visit the course page to find out more about upcoming session dates, program price, and more:

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The Yale School of Management Executive Education is dedicated to educating leaders for business and society. Through its integrated curriculum, close ties to Yale University, and active connection to the Global Network for Advanced Management, participants are ensured to acquire crucial technical skills and develop a genuine understanding of an increasingly complex global context.

Yale SOM’s selected range of supported online programs, delivered in collaboration with GetSmarter, creates a learning experience that is higher-touch and personalized for the working professional. Leaders and learners from around the world will be positioned for success as they engage with the faculty's wealth of experience and depth of research.

Programs

Yale School of Management Executive Education also offers:

• Accelerated Management Program
• Global Business and Politics
• Healthcare Management
• Digital Marketing: A Strategic Perspective
• Women's Leadership Program
• Negotiation Strategies

Contact

+1 203 439 4771 yale.som.execed@getsmarter.com