BBA Specialisation in Business Analytics

Students who choose the Marketing & Communication pathway of the BBA degree, and the specialisation in Business Analytics are often interested in the technology and information strategies, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.

All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Data Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation.

Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the forefront of Business Administration!

6 Intake Moments a Year

All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students are also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.

Wittenborg University of Applied Sciences is a so-called “boutique university” - a Business School with a primary focus on management as it relates to disciplines in society. Our personal attention to your education is very important. It is for this reason that we take quality seriously and are accredited by the Dutch Flemish Accreditation organisation (NVAO) and Foundation for International Business Administration Accreditation (FIBAA).

We are a unique business school where “Better Yourself, Better Our World” is our motto.

At Wittenborg our mission is:

To promote excellence in teaching and learning international business and management, as well as to create the best environment for students and staff, where internationalisation, diversity and ethics lay the foundations of successfully applied, research-informed global learning.

With our main campus based in Apeldoorn, we introduce students to organisations in the local area and region, enhancing the region’s economy, cultural and social climate. Our Amsterdam location enables us to support international entrepreneurs coming to the Netherlands, with a tailored, entrepreneurial bachelor’s programme, and our Munich locations offers a unique opportunity to study in two countries. Enter Wittenborg and you enter a highly motivated and results-driven organisation operating in a diverse and multicultural environment, in which more than 100 nationalities work, study, innovate and socialise together. At Wittenborg we believe that learning should be an enjoyable process that allows you to develop your goals and aspirations, and provides you with the constant support and the required study pressure to achieve those targets.

Wittenborg graduates are world citizens; they nurture respect and have a sense of achievement. They have developed ambition and pride themselves in excellence. They are our greatest ambassadors!

About Wittenborg

About Wittenborg University of Applied Sciences Business School

Independent & International

At any time, over 100 nationalities work and study together in its 2 Apeldoorn locations and in Amsterdam. English is the sole language of instruction in all campuses.

Over 30 Years Track Record

Thousands of highly employable graduates, since 1987, now follow careers in the Netherlands and around the world.

Double European Accredited

Degree programmes are recognised and accredited by the Dutch Ministry of Education, Culture & Science (NVAO), also by FIBAA (German, Swiss & Austrian).

Glocal & Local Engagement

Company visits, real-life projects, internship and guest speakers: plenty of local and regional engagement with government, companies and organisations. Thinking globally, but acting locally.

Research Environment

Instigating and carrying out regional, European and international projects at the Research Centre, in areas such as sustainability, technology, social innovation, education & health care.

Customer-Oriented Approach

A personal approach, family-like environment and personal tutoring, guidance and support. Most programmes allow students to start & graduate 6 times per year.

6 Intake Moments a Year

Next 3 Intakes: February 2024 - All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.