Business Administration Major, BS

Program Description

The business programs at Winston Salem State University offer accessible quality undergraduate and graduate education, which build upon a liberal arts foundation within the nurturing tradition of a Historically Black College and University. Our mission is to develop skilled business professionals using transformative learning experiences in a student-centered environment.

Students will be exposed to a broad spectrum of activities, academic disciplines and specialty functions within organizations (Accounting, Economics, Finance, Management, Marketing and Management Information System (MIS)), whether they operate for profit or not. A blend of academic studies enriched with experiential and co-curricular learning opportunities prepare students to enter a challenging environment with the confidence and skills to be successful.

Student Learning Outcomes

• Students will be able to prepare and deliver effective oral presentations where key ideas, findings, and recommendations are presented in a thoughtful and logical manner

• Students will be able to research, organize and write a professional paper on a business topic.

• Students will be able to objectively recognize and apply appropriate theoretical frameworks to managerial and business issues/problems

• Students will have analytical skills to solve business-quantitative problems and effectively communicate solutions

• Students should be able to summarize and discuss the impact of an experiential learning experience gained through academically-related activities or business professional organizations.

Winston-Salem State University is a bold, vibrant and diverse academic community that fosters the creative thinking, analytical problem-solving, and depth of character graduates need to transform themselves and their world. These values embody our motto, “Enter to Learn. Depart to Serve."

Founded in 1892, WSSU enjoys a distinguished reputation as a historically black constituent institution of the University of North Carolina that offers a rich curriculum rooted in high-quality, liberal education. Our undergraduate and graduate students can choose from many innovative areas of study designed to equip them with the skills and knowledge needed to develop creative solutions to today’s—and tomorrow’s—complex problems.