Bachelor of Science (B.S.) in Marketing

Williams Baptist University in Walnut Ridge, Ark., offers the Bachelor of Science (B.S.) in Marketing.

Marketing majors at Williams will study theories and practice skills that prepare them to become better marketing professionals in their careers and personal lives. The Williams’ Business faculty believes a well-rounded knowledge of the key strategies as well as ethics involved in marketing decision making is becoming a highly sought-after skill set in today’s society.

The Marketing major emphasizes the relationship between consumer behavior, marketing strategy, and tactical management. Marketing majors enter careers in advertising, market research, media buying and planning, public relations, and marketing management. The marketing major also promotes the constant development of marketing and management skills in the ever-changing market landscape. As new technologies enter the marketplace, marketing majors will learn the skills and tactics necessary to create successful and lasting marketing campaigns as well as the various strategies associated with proper management of a sales and marketing team.

Our Mission

To provide an excellent, holistically Christian, liberal arts education, while compassionately shaping students’ lives.

Our Vision

To produce exceptional graduates prepared to competently engage local and global cultures through a Christ-centered worldview.

Our Core Values

As a part of our guiding principles, Williams prioritizes the following Core Values for its students, faculty, staff, administrators, and alumni.

Christ-Centered Focus

The foundation of Williams Baptist University is the confession that Jesus Christ is Lord (Romans 10:9-10), the Incarnate Son and Word of God, and the Divine Creator and Savior of the world. We aspire to be a Christ-centered institution of higher education in character, conduct, and academic pursuits. This aspiration calls for faculty, staff, and students to integrate the Christian faith in all aspects of the University. The lordship of Christ is the center of all things related to the University (Colossians 1:15-20) and is the basis from which we form our Christian worldview. We believe this biblical commitment is essential for the preparation of students to engage local and global cultures.