Bachelor’s Degree in Marketing

As a marketing major at William Peace University, you will gain a strong foundation in what it takes to create, manage and enhance brands to maximize their value to consumers.

Both creative and analytical types can find a home in the broad field of marketing, which encompasses the entire range of activities that match goods, services and intangibles with consumer needs and desires. WPU’s Marketing program provides a solid foundation in the field, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and more. Communication and computer skills are emphasized, and working collaboratively is an important aspect of the program. Professionals themselves, WPU faculty are active in their fields and well-connected, so opportunities abound to apply your knowledge through projects and internships. Given the breadth of the field and its many applications across non-profit, for-profit and public sectors, marketing Majors enjoy a wide range of career possibilities.

The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:

• Sales Manager: $114K
• Market research analyst: $62K
• Advertising Manager: $96K
• Marketing Manager: $128K

Welcome to William Peace University. Where your story really begins.

If you are looking for a different type of college experience – one that is rooted in the liberal arts but committed to building skills for 21st-century careers – William Peace University might be for you.

If you’re willing to take an active role in our learning community and apply yourself in and out of the classroom, our innovative approach to education could help you shine. If you like the vibe of a busy, modern city but also appreciate the historic charm and green space, our downtown Raleigh campus might just feel like home.