Bachelor’s Degree in Business Analytics

Involving the combination of skills, technologies, applications and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average.

Used to evaluate enterprise-wide operations, business analytics can be implemented in any department within an organization. The field typically uses data, statistical and quantitative analysis in measuring past performance to guide an organization’s business planning. Employers are increasingly seeking students from business programs who understand how to apply the tools and interpret the results in a business setting. Career possibilities include titles such as data technicians, data scientists and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology and government organizations.

Welcome to William Peace University. Where your story really begins.

If you are looking for a different type of college experience – one that is rooted in the liberal arts but committed to building skills for 21st-century careers – William Peace University might be for you.

If you’re willing to take an active role in our learning community and apply yourself in and out of the classroom, our innovative approach to education could help you shine. If you like the vibe of a busy, modern city but also appreciate the historic charm and green space, our downtown Raleigh campus might just feel like home.