Online M.S. In Data Marketing Communications

WVU developed the first online Data Marketing Communications master's degree program in the country and we remain at the forefront of education in this space. Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

Expertise

We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

Support

We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

Curriculum

Remember how those industry leaders helped develop the curriculum? It’s on point. And when it’s not, we tweak it so that we’re always one step ahead of the industry.

Value

It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of data marketers that the industry demands.

What is Data Marketing Communications?

Data-driven marketers analyze big data that is collected through consumer interactions and engagements. Understanding the data you have, the data you can get, and how to organize, analyze, and apply that data to improve marketing efforts is at the heart of data marketing communications. This doesn’t mean data marketers need math-heavy statistical analysis skills, rather they need the ability to interpret the audience and their behavior to develop and adjust integrated marketing strategies, assess metrics, measure productivity, and increase ROI.

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand... in any industry, anywhere.

WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.

Expertise

We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

Support

We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

Curriculum

Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.

Value

It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.