100% Online Master of Science in Integrated Marketing Communications

The Integrated Marketing Communications (IMC) graduate program at the WVU Reed College of Media is offered exclusively online with no on-campus classroom attendance required. This enables a student to earn a valuable master's degree or professional certificate in this fast-growing field from anywhere in the world.

In the WVU IMC program, communications professionals learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives.

The program is taught by a diverse faculty – from marketing directors to academics to entrepreneurs – who are recognized leaders in their fields.

The IMC program is also renowned for its flexibility. Most IMC students continue to work full-time while earning their degree. All IMC courses are asynchronous, allowing students to participate at anytime, from anywhere in the world.

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand... in any industry, anywhere.

WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.

Expertise

We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

Support

We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

Curriculum

Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.

Value

It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.