BSc (Hons) in Marketing

Overview

In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. Due to the course’s advanced content, the BSc in Marketing is accredited by the Chartered Institute of Marketing, conferring Graduate Gateway status.

Accreditation

This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.

Course content

In your first year, we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.

As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.

You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.

Year 1

Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.

Year 2

In Year 2 you will take five core modules, plus one option. The core modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose an option module that focuses on a First-Year topic in greater depth or one that explores a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.

Year 3

In your final year, you'll take three core modules and three option modules, giving you scope to focus your studies on topics you're interested in.

Learning by design

Every course at York has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each course by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers.

Teaching format

Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.

This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.

We use a wide range of teaching methods to suit different learning styles, including:

• Lectures
• Small-group seminars
• Activity-based workshops
• Group projects
• Individual projects

Careers and skills

Our bespoke employability sessions help you identify and improve your skills. Our dedicated support team will help you to build an employability portfolio and to present yourself at your best for the next step of your career.

You'll have the opportunity to work closely with real-life companies, carrying out consulting reports, developing your relationships and enhancing your CV.

Some modules on this course count towards professional qualifications from the Chartered Institute of Marketing, which are highly sought after by employers.

Career opportunities

Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.

Recent graduates' positions include:

• Accountant
• Risk Analyst
• Retail Management
• Digital Marketing Executive
• Employment Law Adviser
• Media Assistant

Transferable skills

As well as developing specific marketing skills, this course will help you develop:

• Critical thinking
• Problem-solving
• Communication, presentation and reporting
• Numeracy and data analysis
• Time management
• Teamwork and leadership
• Negotiation and persuasion

About the University

Founded on principles of excellence, equality and opportunity for all, the University of York opened in 1963 with just 230 students. Since then we have become one of the world's leading universities, carving out a reputation as an academic powerhouse where a clear focus on excellence has secured national and international recognition alongside longer established institutions.

Academic excellence

A member of the elite Russell Group of universities, we are a dynamic, research-intensive university committed to the development of life-saving discoveries and new technologies to tackle some of the most pressing global challenges.

There are now over 30 academic departments and research centres and the student body has expanded to over 18,000.

The University Strategy

In 2014, in consultation with all staff and students, Vice-Chancellor Koen Lamberts led the development of a new University Strategy. This strategy will guide and inform our activities until 2020.

Key objectives

To be a world leader in research To offer outstanding teaching and learning To offer all our students an outstanding and valuable experience

Supporting objectives

To be sufficiently large to be excellent, resilient and financially sustainable To be organised in the most efficient and effective way To work effectively with other organisations and stakeholders

Awards and achievements

The University of York is one of the success stories in UK higher education. Since our foundation in 1963, we have powered our way to a consistently high ranking in the UK and are one of just six post-war universities to have appeared in the world top 100.

The campus and the city

Located within walking distance of York city centre, our safe and attractive Heslington campus is home to our nine colleges and most of our departments. We also have several departments located in the city centre at the historic King's Manor.

In recent years, our £500m campus expansion has seen the opening of seven new buildings, increasing our capacity for student numbers and providing more world-class facilities for the 21st century. Sustainability plays a key role in this ambitious development.

How the University is run

When describing how the University is run, it is important to understand there is a difference between how it is governed and how it is managed.

Governance

All universities have a governing body that is responsible for overseeing their activities, determining their future direction and monitoring progress against strategic ambitions. The University's governing body is the Council.

Council is also responsible for ensuring we remain financially sustainable and that we meet our legal obligations. It takes the final decision on matters which have a significant impact on the University

Management

While Council takes on a monitoring and oversight role as the governing body, it delegates the operational running of the University to the Acting Vice-Chancellor and President.

The Acting Vice-Chancellor and President undertake his responsibilities with the support of his senior colleagues who meet twice a month as the University Executive Board.