B.A./B.S. in Business Administration - Marketing Concentration

The Marketing concentration requires courses in consumer behavior, marketing research more totaling 18 credits and also has electives including Internet marketing and public relations.

B.A./B.S. in Business Administration

Our program has a strong reputation for preparing students for success in a wide range of business careers through a challenging selection of courses in accounting, finance, economics, math, English and business courses in a student's chosen concentration.

At UW-Superior, you have the flexibility to tailor your major to meet your needs.

Choose from:

• A 39-credit major in business administration with a minor of your choice
• A comprehensive 60-credit Major in Business Administration with a concentration in:
  • Finance
  • International business
  • Management
  • Marketing
  • A Minor in Business Administration

Did You Know?

• Our faculty members have real-world experience and teach all classes.
• The Superior-Duluth area offers numerous internships in a wide range of corporate, financial, industrial, transportation and retail settings.
• A Minor in Geographic Information Systems from UW-Superior enables students to expand their skills and enhance their career prospects.

About UW-Superior

More than just classrooms, labs, and big buildings, the University of Wisconsin-Superior has stood as a landmark in the City of Superior since 1893, impacting countless lives and careers along the way.

UW-Superior fosters intellectual growth and career preparation that emphasizes individual attention and embodies respect for diverse cultures and multiple voices. See the many ways we’re keeping that promise to our students, the community, and ourselves.

Mission

Throughout its history, the University of Wisconsin-Superior has committed to improving the lives and livelihoods of people in northwestern Wisconsin and beyond by seeking knowledge and spreading it to all who may benefit.

Such commitment is reflected in its mission statement:

"The University of Wisconsin-Superior fosters intellectual growth and career preparation within a liberal arts tradition that emphasizes individual attention, embodies respect for diverse cultures and multiple voices, and engages the community and region." (Approved by the University of Wisconsin Board of Regents, Feb. 6, 2015)

To accomplish these ends, the University will:

Provide students with a carefully articulated and comprehensive foundation in liberal studies as a base for all degree programs. Award associate and baccalaureate degrees in selected fields in education, arts, humanities, sciences, social sciences, business, and pre-professional programs. Offer graduate programs in areas associated with its undergraduate emphases and strengths. Extend its undergraduate and graduate resources beyond the boundaries of the campus through alternative delivery of programs. Expect scholarly activity, including research, scholarship, and creative endeavor, that supports its programs at the associate and baccalaureate degree levels, its selected graduate programs, and its special mission. Maintain an inclusive campus community that challenges students to develop their intellectual, personal, cultural, and social competencies. Engage in appropriate inter-institutional relationships and community partnerships to enhance educational and service opportunities. Foster, with the University of Wisconsin-Extension, the development of cooperative and general outreach programming and the integration of the Extension function with that of this institution.

Vision Statement

The University of Wisconsin-Superior will be known as an institution that transforms learners, engages the community, and enhances the vitality of its region.

Values Statement

At the University of Wisconsin-Superior, we are committed to academic excellence, with an emphasis on student-focused learning, intellectual and personal development, continuous improvement, inclusivity, community partnerships, and global awareness.

Equity, Diversity and Inclusion

We are committed to inclusive excellence; creating a space for all students regardless of background, economic status, race, ethnicity, sexual orientation, ability, identity or spirituality to thrive and reach their fullest academic and personal potential. We provide individualized support for you throughout your educational journey.