MSc in Marketing

• Take a master's degree that focuses on innovative practices, sustainability, integrated strategies and multi-platform campaign management
  • Conduct research and analysis on topics of your interest
  • Enjoy guest lectures from inspirational practitioners
  • Benefit from an emphasis on professional development and preparation for the workplace
  • Take the course in either one year full-time or up to 24 months part-time

Do you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behaviour, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices throughout your future career as a marketing leader.

The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives on emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.

Learning and teaching in the programme take place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium-sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.

The core modules you cover – such as Principles of Responsible Management, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project

Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.

The University of Winchester empowers students to reach their full potential and make a difference in the world. Set in Winchester, a beautiful, quintessential English city with a rich heritage and vibrant contemporary culture, the university’s friendly and compact campuses give students the benefit of city and campus living. We are well situated with excellent transport links allowing you to reach London or the coast in an hour, and Southampton Airport is just a 10-minute train journey away.

The university offers a selection of undergraduate and postgraduate degrees that are taught across our five faculties:

• Faculty of Business and Digital Technologies: A modern, forward-thinking faculty offering a range of disciples including Accounting, Economics, Business Management, Computer Science and Marketing.
• Faculty of Education and the Arts: Has a long and established history of providing high-quality degrees, and is home to the Institute of Education, Department of Education and Childhood Studies, Department of Performing Arts, and School of Media and Film.
• Faculty of Health and Wellbeing: Outstanding degrees that are committed to progressing health and well-being for all life. The faculty includes Nursing, Physiotherapy, Social Work, Animal Welfare and Sports degrees.
• Faculty of Humanities and Social Sciences: Passionate about what makes us human, we offer research-led teaching and outstanding support in Anthropology; Archaeology; History; Psychology; Social Sciences including Politics and Geography; Philosophy; English and Creative Writing.
• Faculty of Law, Crime and Justice: Bringing together the department of Law and the department of Policing, Criminology and Forensics, the faculty uses an interdisciplinary approach to offer a dynamic range of degrees that offer the use of specialist facilities.