BA (Hons) in Marketing

• Learn from staff with extensive industry and research experience as you engage with applied course content
  • Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital
  • Practical and applied assessments provide means to apply module knowledge
  • Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module
  • Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses

How do you make a product or service stand out in a global economy where consumers have more choices than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.

Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.

Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.

Our graduates go on to work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.

The University of Winchester empowers students to reach their full potential and make a difference in the world. Set in Winchester, a beautiful, quintessential English city with a rich heritage and vibrant contemporary culture, the university’s friendly and compact campuses give students the benefit of city and campus living. We are well situated with excellent transport links allowing you to reach London or the coast in an hour, and Southampton Airport is just a 10-minute train journey away.

The university offers a selection of undergraduate and postgraduate degrees that are taught across our five faculties:

• Faculty of Business and Digital Technologies: A modern, forward-thinking faculty offering a range of disciples including Accounting, Economics, Business Management, Computer Science and Marketing.
• Faculty of Education and the Arts: Has a long and established history of providing high-quality degrees, and is home to the Institute of Education, Department of Education and Childhood Studies, Department of Performing Arts, and School of Media and Film.
• Faculty of Health and Wellbeing: Outstanding degrees that are committed to progressing health and well-being for all life. The faculty includes Nursing, Physiotherapy, Social Work, Animal Welfare and Sports degrees.
• Faculty of Humanities and Social Sciences: Passionate about what makes us human, we offer research-led teaching and outstanding support in Anthropology; Archaeology; History; Psychology; Social Sciences including Politics and Geography; Philosophy; English and Creative Writing.
• Faculty of Law, Crime and Justice: Bringing together the department of Law and the department of Policing, Criminology and Forensics, the faculty uses an interdisciplinary approach to offer a dynamic range of degrees that offer the use of specialist facilities.