Master of Arts in Integrated Marketing Communications

In the University of West Alabama’s online Master of Arts in Integrated Marketing Communications , you’ll prepare yourself for an exciting and lucrative career at the intersection of business, marketing and communication. The only graduate-level program of its kind in the region, the M.A. program showcases practical information that is directly transferable to the workplace.

In as little as one year, you can complete all of the coursework required to attain the degree. Importantly, as one of the most affordable universities in the region, the program relies entirely on open educational resources, meaning students will not be responsible for buying textbooks. Additionally, to help students master the tools required for success in the industry, you will gain free access to the Adobe Creative Suite.

Through the guidance of expert faculty with success in the field and a balanced curriculum, you’ll be prepared to enter advertising and communication roles, as well as complete market research, determine target audiences and create effective multimedia work. If you already work in one of these settings, you can use your work experience toward internship credit as part of the program requirements.

In the program’s fully online, flexible format, you’ll have the ability to comfortably balance your work and personal commitments. Upon graduation, you’ll be ready for leadership roles in marketing, communication, journalism, media, advertising, public relations, social media and many more. Request more information about the program today.

What You Can Expect

A Versatile Learning Environment

Study in a convenient setting that allows you to maintain your professional and personal schedule.

Expert Instruction

Learn from faculty who have real-world experience and hold the highest degrees in their field.

Affordability

Each program is competitively priced and 80 percent of students receive some type of financial aid. Scholarships are also available.

Affording Your Education

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save.