MSc in Marketing

Study with us

Studying an MSc Marketing at Strathclyde Business School, you'll learn at a pioneering internationally-renowned academic organisation that develops the business minds of tomorrow.

An award-winning institution, we were awarded Times Higher Education UK Business School of the Year 2016 and also recognized as Scottish University of the Year 2020 by The Sunday Times Good University Guide.

• Suitable for non-business graduates who want to pursue a career in this area
• Develop an understanding of marketing in relation to individuals and organizations
• Undertake an industry marketing project
• Reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public, and third sectors

Why this course?

With our Masters of Marketing program, you’ll gain a sound knowledge of the principles of marketing and develop an understanding of consumer behavior in relation to individuals and organizations. We’ll ensure that you gain the necessary technical and personal skills for your future career.

Key features of the course include:

• real-life learning through our live industry consultancy project, International Marketing Works
• high-caliber industry collaboration
• research excellence
• skills-based teaching

Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.

Founded in 1948, the University of Strathclyde Business School is a pioneering, internationally renowned academic organisation that shapes and develops the business minds of tomorrow. Strathclyde Business School is one of four faculties forming the University of Strathclyde in Glasgow. The University was established in 1796 as 'the place of useful learning' and this remains at the forefront of our vision today.

Our teaching

Strathclyde Business School’s subject departments and specialist units collaborate to provide a varied programme of specialist and cross-disciplinary courses. We have established international centres in Greece, UAE, Oman, Bahrain, Singapore and Malaysia, where we offer degrees such as the Strathclyde MBA.

A collaborative approach

We have firm roots in the business community in and around our home city of Glasgow which extends not only nationally but internationally. We pride ourselves on our collaborative approach to working alongside industry building mutually beneficial relationships which add value to both organisations and individuals alike.

International accreditation and recognition

Strathclyde Business School has held triple accreditation from the three central business school accreditation bodies – AMBA, EQUIS and AACSB – since 2004. We were the first business school in Scotland to achieve triple accreditation.

We were also the first business school in Scotland to be awarded the Small Business Charter Award, which recognises our world-leading support for scaling Scottish firms through innovation, internationalisation and leadership.

Our departments and programmes also hold internationally recognised industry accreditations such as CIMA, ICAS, and CIPD.

Research excellence

Strathclyde Business School has been recognised in the Research Excellence Framework (REF) 2021 for its world-leading research - with a GPA of 3.26, this positions SBS as the third-highest overall quality of all Scottish institutions as ranked by Times Higher Education (THE). SBS's exemplary research environment achieved particularly strong recognition having a rating of 75% 'conducive to producing research of world-leading quality and enabling outstanding impact'. With the remaining 25% rated as 'internationally excellent quality', this places SBS significantly above the sector average and makes it the second-highest environment quality profile in Scotland. In terms of scale and quality, the SBS submission has been ranked 16th in the UK on Research Power by the THE and this makes it the second highest in Scotland.