Master of Science in Digital Social Media

We prepare you with the critical foundation in the science and practice of digital social media that you need to drive the future of communication, new media technologies and business.

You will learn the theory, skills and strategic mindset that are essential for undertaking, developing and managing social media platforms, digital media, apps and online communication. As you engage with our expert faculty, you will build a personalized course of study that culminates with the design, incubation and execution of a portfolio-building capstone project.

Our STEM-designated degree program and unmatched location in Los Angeles, a worldwide epicenter for the digital, social, technology and media industries, will empower you as a professional or entrepreneur across business, marketing, advertising, entertainment, education, and beyond.

We are living at a time of transformative change, an era of profound disruption and extraordinary opportunity. Communication and its related disciplines are at the center of these seismic shifts.

At University of Southern California Annenberg, we use journalism, communication, public diplomacy and public relations to deepen our understanding of these changes, to reinvent how we engage with our community and to advance the future of our fields.

With this enduring purpose at the heart of University of Southern California Annenberg, there is no place better equipped to prepare the most promising minds to inquire, innovate and lead at the global crossroads of media, technology and culture.