Master of Arts in Public Relations and Advertising

You will lead and thrive in the rapidly expanding public relations industry because we prepare you to deliver more — more strategy, more content, more channels, more creativity, and more insights.

We will ensure you are ready to create integrated public relations campaigns that span paid, earned, shared and owned media types. You will learn to weave together storytelling with data intelligence while creating multi-platform content. You will hone your ability to use audience insight mining to inform and execute PR strategies. You will become adept at building influencer relations and advancing brand activations.

Led by our dynamic faculty in one of the world’s great media capitals, you will be empowered to shape your own career path while forging professional opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.

We are living at a time of transformative change, an era of profound disruption and extraordinary opportunity. Communication and its related disciplines are at the center of these seismic shifts.

At University of Southern California Annenberg, we use journalism, communication, public diplomacy and public relations to deepen our understanding of these changes, to reinvent how we engage with our community and to advance the future of our fields.

With this enduring purpose at the heart of University of Southern California Annenberg, there is no place better equipped to prepare the most promising minds to inquire, innovate and lead at the global crossroads of media, technology and culture.