MSc Digital Marketing

Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more. Crucially, it involves any content in an online environment that is designed to engage a specific audience. This course is appropriate for both home and international students, and individuals who are members of, or associated with, UK-based professional bodies.

There is an emphasis in all our courses on understanding, responding to, and shaping the dynamic and changing nature of business, as well as consideration of the future of organizations within the global business environment, the responsible adoption of AI and other emerging technologies, and environmental sustainability.

Throughout the program, you will be provided with opportunities to apply your theoretical knowledge to real-world problems and live business projects in collaboration with external partners. You will also develop a range of skills and attributes particularly relevant to business and management such as commercial acumen, analytical thinking and problem-solving, critical thinking, entrepreneurial mindset, ability to innovate, awareness of risk, and the ability to influence and work with others. In doing so, you develop into enterprising and responsible leaders who are globally, socially, and ethically aware of the contemporary business environment within which businesses operate.

You will:

• Develop knowledge and understanding of the theories, concepts, and principles applicable to entrepreneurship and enterprise management
• Evaluate the fast-changing nature of the business environment at local, national, and global levels
• Apply a socially responsible approach to information, data, and decision-making
• Utilise a range of management techniques to develop creative solutions to business problems
• Have the opportunity to complete additional professional qualifications that enhance your employability, in areas such as Carbon Literacy, Microsoft, etc

The University of Salford’s industry-relevant courses gives students the real-world skills they need to succeed in today’s competitive job market. Through forming strong partnerships with businesses and organisations from all sectors, the University of Salford works with them to develop courses that are up-to-date and relevant to today’s challenges.

Students can choose from a variety of subjects including business management, law, science, engineering, built environment, computing, nursing, physiotherapy, media, the arts, creative technology and more.

Teaching is supplemented with work placements, internships, live projects or field trips so students can put their learning into practice.

A campus-based university, Salford boasts an exciting location, just minutes away from Manchester city centre, which is known for its vibrant cultural arts scene, international food and world-class sports.

The campuses provide students with an outstanding learning experience and the chance to use industry-standard facilities to reflect the workplace. The main campus features the beautiful Peel Park where students can relax in between lectures or walk next to the river.

The University of Salford also has a high-tech campus at MediaCity next to the BBC and ITV and amongst over 200 digital and media companies.

Attractive scholarships are offered to support international students with paying fees, as well as options for paying fees across 5 or 7 monthly instalments.

The University of Salford currently has over 4,000 international students who make up part of the total student body of 23,000. The community is very friendly and multicultural, and everyone is welcome no matter their background, religion, or beliefs.

The University of Salford also offers specialist careers support for international students which can be accessed free of charge and for a lifetime. The support includes how to find a job, interview and CV techniques, guidance on workplace etiquette in the UK, and advice about visas.