BA (Hons) Fashion Business and Promotion

Fashion increasingly relies upon the influence of social media buying, merchandising, communication, promotion, and advertising. This course prepares you to take a leading role in this ever-changing, fast-moving industry.

This BA (Hons) Fashion Business and Promotion degree course will enable you to consider the fashion industry in its entirety while developing a broad range of practical, and technical skills required to succeed. You’ll be studying within our dynamic and award-winning Fashion department in Greater Manchester. Our location includes independent Fashion designers, retailers, and multi-million-pound online Fashion brands so you will be within one of the most important up-and-coming centres for the future of the global Fashion industry.

This fashion and business promotion degree course will introduce you to the importance of sustainability and enable you to define your own role in shaping the future of fashion retail. You will develop real-time skills with the knowledge and understanding of blogging, influencers, marketing, and trend prediction whilst the time developing essential analysis and business entrepreneurial skills.

You will experience live industry projects and a work placement in your second year gaining unique practical experience alongside presentations from industry leaders and opportunities for career-building networking events.

In the final year of the course, you will complete a personal project building a portfolio of work to showcase your individual interests, and talent and establish your reputation as a fashion business and promotion professional.

You will:

• Join a supportive fashion community at Salford that’s truly passionate about fashion promotion and business practices
• Discover how the business and promotion of fashion work in the wider global industry
• Work with our Industry partners who have included Wicker Wings, Both Barrels, Silpa & By Gibbs
• Study visits to design studios and businesses within the UK
• Work Placement, Networking and employability working with small business start-ups and the University's business growth hub
• Learn essential skills in Adobe Illustrator, Spark Pages, InDesign & Photoshop
• Graduate with a diverse portfolio of work that can be used to land that perfect role in the fashion industry or further study at the master's level

"The UK fashion industry is a dynamic and creative field and has so many diverse roles within fashion careers. A course like Fashion Business and Promotion caters for those parts of the industry like social media, promotion, digital content and influencing which has become so important to fashion brands today". Gemma Moran, Course Leader, Fashion Business and Promotion

The University of Salford’s industry-relevant courses gives students the real-world skills they need to succeed in today’s competitive job market. Through forming strong partnerships with businesses and organisations from all sectors, the University of Salford works with them to develop courses that are up-to-date and relevant to today’s challenges.

Students can choose from a variety of subjects including business management, law, science, engineering, built environment, computing, nursing, physiotherapy, media, the arts, creative technology and more.

Teaching is supplemented with work placements, internships, live projects or field trips so students can put their learning into practice.

A campus-based university, Salford boasts an exciting location, just minutes away from Manchester city centre, which is known for its vibrant cultural arts scene, international food and world-class sports.

The campuses provide students with an outstanding learning experience and the chance to use industry-standard facilities to reflect the workplace. The main campus features the beautiful Peel Park where students can relax in between lectures or walk next to the river.

The University of Salford also has a high-tech campus at MediaCity next to the BBC and ITV and amongst over 200 digital and media companies.

Attractive scholarships are offered to support international students with paying fees, as well as options for paying fees across 5 or 7 monthly instalments.

The University of Salford currently has over 4,000 international students who make up part of the total student body of 23,000. The community is very friendly and multicultural, and everyone is welcome no matter their background, religion, or beliefs.

The University of Salford also offers specialist careers support for international students which can be accessed free of charge and for a lifetime. The support includes how to find a job, interview and CV techniques, guidance on workplace etiquette in the UK, and advice about visas.