Advertising and Digital Media Marketing

As businesses put more money into digital marketing, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics continues to increase.

The Advertising and Digital Media Marketing emphasis at UNI Business will prepare you for a job in interactive advertising while giving you the business core necessary to outshine other university and college graduates.

Our accredited business program will accelerate your ability to make data-driven decisions by immersing you in real-world digital marketing situations. After graduation, you'll have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. You'll also possess a solid business core in accounting, economics and management that will make you more valuable in the eyes of employers.

The University of Northern Iowa College of Education offers you a diverse range of programs that prepare you for successful careers spanning education to health and human services.

Our graduates earn Bachelor of Arts, Master of Arts, Master of Arts in Education, Master of Athletic Training, Specialist in Education degrees. The college also offers one of only two doctoral programs at University of Northern Iowa, with our Doctor of Education.

In preparing the next generation of education and health and human services professionals, we value leadership and excellence across these diverse fields, innovation for best professional practice and strong collaborative relationships with the professionals and communities we serve.