Bachelor of Business Administration in Marketing

If you want to use your creative and analytical skills in order to seek and satisfy the needs of consumers, then the marketing major is for you. With the advent of the information explosion, newer analytical and tech approaches, marketing is experiencing an exciting revolution that we will help prepare you for.

As a marketing major, you'll learn how to understand and apply marketing principles in order to make business decisions on products/services, promotion, logistics, and pricing, all while remaining focused on the consumer's wants and needs.

By the time you graduate, you'll be able to leverage your skills to persuade and acquire customers for any product or company. Through our in-class activities and internship programs, you will learn by doing and be prepared to work for global companies throughout Georgia and beyond.

Marketing Majors Choose from One of Three Concentrations

• Digital Marketing
• General Marketing
• Professional Selling

Marketing is the second largest major in the Mike Cottrell College of Business. With our marketing concentrations and courses in other areas such as advertising, you can earn well-rounded training either in specialized or generalized areas of marketing.

Our professional selling students have competed in both regional and national sales pitch competitions and earned top awards. Our digital marketing students earn multiple certifications before they graduate.

Leaders in Georgia Education

The University of North Georgia is part of the University System of Georgia and is designated as a State Leadership Institution and The Military College of Georgia. With about 20,000 students, the University of North Georgia is one of the state's largest public universities. Positioned in the fastest-growing region of the state, UNG comprises five campuses united by a single mission focused on academic excellence and academic and co-curricular programs that develop students into leaders for a diverse and global society.

History of UNG

In early 2012, the University System of Georgia's Board of Regents recommended the consolidation of North Georgia College & State University, which was founded in 1873 in Dahlonega, Georgia, and Gainesville State College, which was founded in 1964 in Gainesville, Georgia. The consolidation became official on January 8, 2013, creating the University of North Georgia (UNG), with four campuses across northeast Georgia.

In August 2015, UNG opened an additional campus in Blue Ridge, Georgia, to serve students in the northernmost region of the state.

As a regional multi-campus institution and premier senior military college, UNG is unique in the range of educational pathways it offers students. From associate degrees to graduate-level programs, UNG provides an array of opportunities to help develop students into leaders for a diverse and global society. One of only six federally-designated senior military colleges in the nation, the university carries the distinction of The Military College of Georgia and its nationally recognized Army ROTC program attracts students from across the state, region, and nation. Additionally, UNG is designated by the University System of Georgia as a State Leadership Institution and has earned the Community Engagement Classification from the Carnegie Foundation for the Advancement of Teaching.

Our Culture

The University of North Georgia is a community of students, faculty, staff, alumni, and friends who are committed to educational excellence, leadership development, and community engagement.

UNG's institutional values – excellence, student-focus, integrity, engagement, and service – are essential to our identity and mission of preparing students to become leaders in a diverse and global society. UNG's culture reinforces that commitment and our role as responsible stewards of the resources and responsibilities with which we are entrusted.

Our Vision

The University of North Georgia will be a regional and national leader for academic excellence, engagement, educational opportunity, and leadership development.

Our Mission

The University of North Georgia, a regional multi-campus institution and premier senior military college, provides a culture of academic excellence in a student-focused environment that includes quality education, service, inquiry, and creativity. This is accomplished through broad access to comprehensive academic and co-curricular programs that develop students into leaders for a diverse and global society. The University of North Georgia is a University System of Georgia leadership institution and is The Military College of Georgia.

Our Values

• Excellence - Promoting standards of performance and accountability that exceed expectations
• Student-focus - Facilitating success and educational goal attainment for all students and fostering a welcoming environment that values and reflects diversity and inclusion.
• Integrity - Cultivating in ourselves and in others the willingness and steadfastness to act honestly and ethically
• Engagement - Promoting active involvement, intellectual inquiry and creativity, collaboration, and community partnership
• Service - Giving of oneself to enhance the life and richness of the university and all of its members, as well as the larger community