Honours Bachelor of Business Administration

The Honours Bachelor of Business Administration program offers students a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources and marketing in the digital economy.

Graduates will be equipped with critical thinking and reasoning skills, collaboration and teamwork experience and a foundation in entrepreneurship and problem-solving. The program is available in two majors: Digital Economy and Digital Marketing.

Quick Facts

• Comprehensive program covering business fundamentals, digital commerce, finance, accounting, human resources and marketing.
• Develops critical thinking, reasoning, collaboration, teamwork and entrepreneurial skills.
• Prepares students for the digital economy, focusing on analytics, customer acquisition, retention, and experience.
• Students can choose to accelerate their studies by enrolling in courses during all four terms of the academic year, with the possibility to complete the program in three years or less.
• Digital Economy major provides in-depth knowledge in e-commerce, fintech, supply chain management and emerging technologies.
• Digital Marketing major focuses on digital marketing strategies, analytics, online branding and digital asset management.
• Program learning outcomes cover many skills, including business planning, e-commerce, teamwork, and digital tools and analytics.
• Graduates gain a digital mindset, understanding business ethics and mastering various communication modalities.

The World Needs Digital Leaders

The University of Niagara Falls Canada (UNF) is an innovative and digitally oriented institution that prepares graduates for leadership in a digital world.

Our undergraduate and graduate programs are meticulously crafted to align with the ever-evolving needs of today’s and the future’s global workforce. Our focus is not only on equipping students with the ability to navigate the intricacies of the digital age but also on empowering them with the opportunities, expertise and vision to become architects of its destiny. Our transformative methodology revolves around nurturing students to cultivate a ‘Digital Mindset,’ encompassing the following elements:

Growth Mindset

A forward-thinking, collaborative, and adaptable approach to thinking and learning that prepares individuals for the future.

Digital Fluency

A set of skills and knowledge, encompassing technical expertise, ethical values, and effective communication.

At UNF, you can expect to:

• Embrace innovative approaches to doing things.
• Collaborate and work effectively in a team environment.
• Learn in small class environments that value diversity of ideas.
• Analyze complex data, identify insights, and communicate your findings through visualizations.
• Work with the most state-of-the-art technology used across industries.
• Participate in immersive opportunities that promote interactive and experiential learning.

Why Choose UNF?

• Five innovative programs designed around relevant career outcomes
• Three course delivery methods: in-person, hybrid, and online
• Number one tourist destination in Canada: Niagara Falls

Innovative Programs Designed for Careers in a Digital World

UNF designs programs with career outcomes in mind. Collaborating with industry and government leaders, we bridge workforce gaps, providing you with focused education today for your career tomorrow.

State-of-the-Art Spaces and Technology

Our brand-new campus features incredible spaces for study, networking and collaboration. The campus was designed specifically to accommodate our distinctive programs, so all the tools and resources needed to advance your studies, and eventually your career, are at your fingertips.

Live in Canada’s #1 Tourist Destination

Niagara Falls attracts millions of visitors from around the world every year to witness the majesty of the Falls and to enjoy unparalleled entertainment options. As a student in the heart of downtown Niagara Falls, all the amenities you’d expect from a bustling tourist center will be at your doorstep. Not to mention all the attractions in the surrounding areas, including Canada’s premier wine region, countless outdoor activities, beaches and more.

A Faculty That Thrives on Your Success

Our innovative and passionate, world-class faculty will support you through your academic journey. With extensive industry experience, they’ll prioritize your success and guide you toward a meaningful career.

Flexibility

Our programs are delivered over multiple terms annually, allowing determined students to complete their degrees at an accelerated pace. This could reduce the duration of your academic studies and expedite the start of your career. If you have prior university credits acknowledged by UNF, you might be eligible for an even quicker completion of your program.

Scholarships

UNF is dedicated to assisting you through a variety of entrance awards and academic scholarships. We aim to attract students who are ready to embrace the unique opportunity to join one of our innovative programs and who are eager to contribute to the growth of our vibrant community.