BBA in Marketing

University of Michigan-Dearborn College of Business

Location

United States of America (USA)

Study Format

On Campus

Course language

English

Study Fields

Business, Marketing

Degree

Bachelor's Degree

Tuition Fee

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Program Description

Whether on a smartphone or through other media forms, your audience needs to connect to the product, service, or experience you are marketing. The Marketing major is designed to give you the skills to create and implement marketing strategies that attract and connect with customers. The knowledge you gain through the program will help you thrive in the ever-changing world of marketing no matter your career interest area: Sales, advertising, marketing research, product management, retailing, international business, and marketing management.

About the School

Offering a bachelor’s in business administration with nine possible concentrations and seven master’s degree programs, we provide students with a diverse array of opportunities to pursue their journey to be the leaders and best. And after developing one of the first online MBA programs in the country, we continue to offer traditional students and working adults the flexibility to complete their undergraduate or graduate degree at their own pace.

The College of Business's vision is to build on the quality tradition of Block M by being a thought leader known for creating a positive impact on the communities we serve and for promoting a global perspective through active learning, relevant teaching, and influential research. The mission is to offer a challenging and engaging business education that broadens our students’ intellectual perspectives and career opportunities in an inclusive environment through a balanced emphasis on active learning and rigorous and relevant teaching and research.