Bachelor of​ Business Administration in Marketing

The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing.

At UHD, students who want to emphasize their creativity may enjoy the promotional aspects of marketing, including personal selling, advertising and marketing strategy.

Students whose abilities are more quantitative may prefer pricing, distribution and marketing research.

Reality-based business education - it's good for you! whether you are a student wanting to attain that first entry-level position to launch your professional career, or an employer looking for a graduate who can hit the ground running, and make an immediate contribution to your operation.

The Marilyn Davies College of Business also houses several institutes and centers of study.

We’re located right in the heart of Downtown Houston, one of the nation’s most culturally diverse metropolitan areas. So naturally, we’ve created an environment that welcomes and embraces students from all backgrounds.