BA (Hons) Marketing

"Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details."

Why choose this course?

Are you looking to explore the latest in contemporary marketing strategy and techniques, with a focus on employability and entrepreneurship? If so, this newly updated course is the one for you.

You’ll gain valuable digital skills in content creation alongside practical industry experience through live projects, industry speakers, events and employability modules. You’ll benefit from our strong links with the Chartered Institute of Marketing (C.I.M.); the Business School is a C.I.M. Strategic Partner and hosts the regional C.I.M. Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional C.I.M. qualification within the first year and additional C.I.M. qualifications during the second and final years.

This programme will give you the knowledge and understanding necessary for a career in marketing management, product management, service delivery, or marketing insight. Plus, you’ll gain the practical skills essential for an increasingly digital landscape. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability.

There’s a strong emphasis on data analysis and entrepreneurship. Maybe we’ll inspire you to set up your own company? Or maybe you already have an idea that just needs a push to get it off the ground? If so, you could enter our ‘Flare Ignite’ competition. Each year, this project offers budding entrepreneurs training and support and prize money too (to the winning pitch), to help make ideas a reality.

What's the course about?

This course uses a mix of teaching methods, including software and practical workshops, lectures, tutorials, individual coursework and group work. You’ll learn through experiential learning and through live business projects and field trips. Knowledge is enhanced through engagement with the wider Hertfordshire Business School (H.B.S.) research community. The study includes blended learning materials, such as online modules and recorded lectures to enable flexibility for students’ learning needs.

You’ll be assessed through a wide variety of assessment types designed with employability and academic skills in mind. There will be a wide mix of assessments including the production of digital artefacts, projects, portfolios, pitches and opinion pieces, as well as the more traditional essays, reports and exams.

Your first year focuses on the basics including understanding the Principles of Marketing, the Business Environment, an Introduction to Marketing Communications and Understanding Data. Digital marketing modules include Content Creation and an overview of the Digital Landscape. The study will be underpinned with Essential Skills in Marketing and you’ll start to plan your career through Preparing for Professional Success.

The first year is the same as B.A. (Hons) Advertising and Digital Marketing, offering you the opportunity to swap between these two degrees at the end of the first year.

In the second year , you’ll deepen your critical and analytical skills through studying Marketing, Insight, Analysis and Planning and Consumer Behaviour. You’ll delve deeper into the digital world through Digital Marketing in Practice as well as the increasingly important Social Media and Social Influence. You’ll be introduced to entrepreneurship through Innovation and Business Model Design. Employability skills will be further enhanced through proactively Working in Industry and learning about Managing Marketing Professionals. The study of Marketing Research is especially useful if you wish to undertake a Dissertation in the final year.

Work placement/study abroad option : Between your second and final year, you’ll have the option to study abroad or do a work placement for up to a year. Not only will this give you an amazing experience to talk about but will also give your CV a boost. The University actively encourages and supports students through the Careers and Placements Office and the Hertfordshire Business School Employability Team. Students who gain experience through an Internship may also have the opportunity to have this recognised in their degree title. If you’d rather go straight to your final year, that’s absolutely fine too.

In the final year, you’ll personalise your experience by choosing either a 30 credit Dissertation or Industry Project, honing in on what interests you most. As an alternative to Dissertation or Industry Project, you can study two single semester modules: Digital Economy and Integrated Marketing Communications. At this level you will develop your strategic thinking through Strategic Product Management, Branding and Communications Strategy, and Global Marketing. You’ll continue to explore data through Data-Driven Marketing Decisions and entrepreneurship through Digital Venture Creation. Whether you want to work in industry, not-for-profit organisations or set up your own business, you will benefit from the latest contemporary thinking in The Future of Marketing.

Your main campus is de Havilland

You’ll share this campus with students from business, law, sport, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant or bar (in the newly built Enterprise Hub) on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends. Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.

This course includes the options of:

• Work placement
• Study abroad

At the University of Hertfordshire, we see your potential, we hear your ambitions and we support your futures. From the moment we meet, we will set you on a path to achieving your goals. We will drive you forward, we will actively guide you every step of the way. You may not be confident or you may have questions – but we believe in you and we will help you find the answers. You may have a goal that you want to achieve – we can help focus you. You may want an experience – we can get you some. Here at Herts, there are many pathways to success, so let us empower your future, and take you all the way. This is your platform, your opportunity to succeed – so what are you waiting for?

Prepare to succeed

Show employers what you’re made of. We’re big on placements – and for good reason. Research tells us that over 70% of employers prefer students with work experience. That’s because placements aren’t just an excellent way to put what you’ve learnt into practice, they also show employers what you’re like as a person – with all those attributes like ambition, teamwork and a can-do attitude. To make sure our students get that work experience advantage, we’ve developed strong links with businesses and organisations here and internationally. These have allowed us to build valuable placement opportunities, from short-term experience to full-year paid placements, into many of our courses. What’s more, you won’t have to pay fees during the year you’re on placement.

Passport to success

Many students at Hertfordshire have the chance to study or work overseas – for a semester, a summer or even a whole year. Studying or working abroad is a great way to immerse yourself in a new culture, broaden your horizons and create many unforgettable memories. We have partnerships with many universities across the world, including in the USA, Canada, Latin America, Africa, China, Korea, Japan, Australia, and across Europe. The cost of living in many countries is lower than in the UK and you’ll still be eligible for any grants or loans you’d get if you were studying here. Most students also pay no tuition fees during the year away and may be eligible for one of our scholarships to help with living and travelling costs.

Learn from the best

We like to think our teaching is a little different. Not only are our academics experts in their respective fields, but everything they teach is shaped by businesses and industry, giving you the subject-specific and transferable skills for an exciting career. Alongside your core subject, you’ll also be able to pick up other qualifications to help you stand out to employers. From mentoring to Microsoft qualifications, City & Guilds awards to getting your pilot’s licence, there’s a tonne of ways to build an impressive CV.

Key Facts

• TEF Gold : Our teaching is among the best in the UK.
• 170 : Study abroad at one of over 170 universities in 40 countries around the world.
• National Rankings : 4th Economics 7th Tourism, Hospitality and Event Management 10th Engineering: Electronic and Electrical.
• Number 1 for Games : TIGA Games Industry Award 2019.
• 96.5% of students in employment or further study within 6 months.
• Award-winning : Employment mock assessment centre simulation (Institute of Student Employers).
• Career enhancing experience : Our students have undertaken placements at companies including KPMG, Tesla Motors (UK), Microsoft and GSK.

Learning and teaching

Whatever your background, wherever you are from, we believe that higher education can be a transformational experience.

We develop graduates who are capable, creative and enterprising. Through engaging with employers and professional bodies who contribute to the development of our curriculum and our status as one of only 20 University Enterprise Zones, we transform the lives of our students.

We offer the flexibility, opportunity and community students need to succeed. We achieve this by:

combining traditional teaching methods with digital resources including our online student network, StudyNet teaching courses that are designed with the input of business and professional bodies giving students the chance to learn about employability through listening to the experience of our alumni organising networking events where staff, students and graduates can meet offering a vibrant multicultural campus by increasing the proportion of international students on campus giving students the option of studying at one of our partner universities overseas supporting students in their learning and living offering students valuable work experience in research, business or industry before their final academic year.

Vision

Our vision is to transform lives. This means whatever your background, wherever you are from, we will drive your potential, powering you to succeed.

We are committed to having a positive transformational impact on every member of our university community, and to share our successes with the community around us.

Our strategy

We support a diverse range of students, staff, businesses, researchers and members of the community. What they all share is the desire to make the most of the opportunities in front of them. Our strategy will enable us to power their potential and achieve their goals.

Students, businesses and the local community are all motivated by the same thing. Finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means – to transform lives, we not only find potential, but we also harness it and drive it.

Key strategic themes

Students, businesses and the local community are all motivated by the same thing. Finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means – to transform lives, we not only find potential, but we also harness it and drive it.

Offering opportunity

We offer every student the opportunity to succeed, with varied and well-signposted routes into university and clear pathways through study. We support students to achieve to the best of their ability and will support them in preparing for global opportunities after graduation. We will use our links in business, our research expertise, and our global outlook, to transform lives.

Building community

We are a diverse and welcoming community with a global reach and a common purpose, to transform lives, which we will work together to achieve. Through communities of learning, exploration and knowledge, we celebrate diversity and share our passions. We want all our students and staff to find their communities here. We are engaged as a Civic University in our region, supporting schools, colleges and students. We will share our knowledge, culture, research and resources with businesses, the professions and the wider community.

Embracing flexibility

We will respond flexibly to the challenges and opportunities ahead. Flexible modes of study will support our students to succeed and allow them to engage with a greater range of opportunities in education, extra-curricular activities and work experience. We want our students to follow their interests and passions to transform their lives and to be empowered by a choice of pathways that take them to the next stage and open doors to the future.

Our values

We provide opportunities to attract, retain and develop individuals. We are building a diverse and inclusive community and we respond with flexibility to the challenges of the changing world. Our values underpin everything we do. We are friendly, ambitious, collegiate, enterprising and student-focussed.