MA Marketing Management

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.

At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.

As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects, and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.

Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti, or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!

Course Requirements

Admission requirements for different lengths of masters:

• Fast Track 2 semesters: Bachelor 240 ECTS + 60 ECTS Master
• Thesis Focus 3 semesters: Bachelor 210 ECTS + 90 ECTS Master
• Industry Placed 4 semesters: Bachelor 180 ECTS + 120 ECTS Master

Application requirements (1,1.5 or 2 years):

• Application form
• High School Diploma / Certificate
• Undergraduate degree (Bachelor’s, MBA, or Master)
• Language Proficiency (or request to waive*)
• CV
• Copy of Passport
• Letter of motivation
• Non-EU applicants only: €3,000 deposit (This reservation fee will be deducted from the total amount of study fees)

*Language Proficiency:

Please note: German-taught programs need both English / German language certificates.

• IELTS 5.5 overall
• TOEFL iBT72
• TOEFL ITP (paper based) 543
• Pearson Test of English (Academic) 59
• Pearson Test of English (General) Level 1
• Cambridge English Advanced and Proficiency 160 overall
• Cambridge Exam First (FCE)
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• PASSWORD 5.5 (no less than 5.0 in each component)
• EF SET (50-minute Test) 51 (only for students applying with an MOI letter)
• Duolingo 90

Language Waiver:

To request a language test waiver, you must have studied in a country where the official first language is English:

• At least nine months in duration;
• Full-time;
• Undertaken at a recognized institution where teaching and assessment throughout the course is entirely in English;
• Has been completed within 2 years of the start date of the course to which you are applying;
• Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested.

Duration

• 1 Semester (equals one year)
• OR 3 Semesters (1.5 years)
• OR 4 Semesters (2 years)

What’s special about us

The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & events, and art & design. Our teaching approach: practical, international, interdisciplinary and focused on success. The UE also offers a family-like environment in which you can study. We want to create an environment in which you can develop a strong character. Five basic factors form the backbone of our university: You study in an informal atmosphere to enable you to grow as a person. Trust is placed in you. You experience success. You learn based on a hands-on approach. And think along international lines. To put this policy into practice, the UE creates an atmosphere of well-being and fosters a climate in which you can perform your best.

Our campuses

Berlin, Hamburg, and Iserlohn – the characters of these three cities could not be more different. You can choose a unique atmosphere in the capital, a northern German port city, or an American-style campus-based university, whichever you prefer. After all, deciding on a course and a university is also governed by place: The question “What do I want to be?” is closely linked with the question “Where do I want to be?” for many people. The three campuses cater to a wide range of wishes: For example, the campus in Berlin is situated in the heart of the city, just off Potsdamer Platz. The campus in Iserlohn is surrounded by green spaces and offers lots of leisure-time activities at Seilersee. The campus in Hamburg is located in the Altona district, right next to the port and the Elbe River.

Germany:

• Germany is the strongest economy in Europe and unemployment rates are low.
• Low crime rates.
• Relatively low cost of living.

Berlin:

• Low cost of living
• Buzzing international city with a great lifestyle.
• No German required (everyone speaks English).
• The campus in a great location (city center, well-connected).
• Headquarters of many international companies and start-ups.
• Great for entrepreneurs and freelancers.

Our programs

At UE we offer bachelor’s and master’s degree programs, both full-time and part-time while in employment. Two guiding principles apply to all programs: practical learning and thinking along international lines. Practical learning In addition to well-known scientists, many famous personalities from a variety of industries teaches at the “University of Applied Sciences Europe”. The university has close ties with business, and a lively exchange of information takes place. One priority is to incorporate as many of the requirements of the job into your studies as soon as possible. Our active exchange also gives you the opportunity to observe how successful people do business. Thinking along international lines National boundaries have long blurred in the world of business. Consequently, it is our policy to look beyond lines on a map. Thus, a semester of study abroad is a fixture of the bachelor’s degree program and the International Summer School of the master’s degree program. This stay abroad is organized in close collaboration with our partner universities in the Global University Systems (GUS) . In addition, meeting students from all over the world is part of everyday life at our university.

Focus on Employability:

• 93% of business graduates are employed within 1 year;
• Practical experience in real-life projects;
• Partnerships with renowned companies;
• International students are eligible for an 18-month post-study visa;
• Semester abroad/ work experience semester integrated into programs;
• Career center and international office to support students.

Our aims

Our most important aim is your success. We are there to see to it that you are ideally prepared to launch your professional career and to make your own way. With this in mind, we educate our students to become young professionals with an enterprising spirit and approach. How knowledge and skills are taught Today, you need a combination of abilities to forge a successful career. Substantive knowledge and social skills, management know-how, and confidence at an international level are the basis for a managerial career in the free economy. These days, enterprising young managers with a good theoretical education and who have acquired relevant practical experience both at home and abroad during their studies are sought-after in all fields of business. We equip you to meet these requirements. The results speak for themselves: Graduates of the “University of Applied Sciences Europe” enter employment very quickly.

Programs and student experience

• UE in Top 10 private universities for teaching quality in business studies;
• Students are taught in small groups;
• Highly qualified lecturers with real-life experience in their area of expertise;
• Unique choice of programs;
• Wide range of programs;
• Most programs are offered 100% in English;
• State-of-the-art equipment;
• Interdisciplinary learning;
• International excursions;
• Students from 100+ nationalities on campus.