MSc in International Marketing

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.r.

Accredited by the Chartered Institute of Marketing (CIM).

Discover your future and open your mind to the exciting opportunities that await you at one of the UK’s most dynamic and vibrant Universities. The University of Dundee’s self-contained campus is your home away from home in a compact, friendly, and diverse city that offers everything you will find in a big city.

Dundee is overflowing with art and culture which is why it’s no surprise GQ called us ‘Britain’s coolest little city’. Dundee is also the UK’s only UNESCO City of Design, and our reputation as a creative center is growing. You could be in the heart of it at our university.

Study with us

With over 500 courses available at the University of Dundee we are confident you will find the perfect course to suit your interests, passions, and career goals. Study in world-class facilities that encourage you to think outside of the box and make a positive impact on the world around you.

From science and medicine to art, design, engineering, business, law, and many more. Our courses allow you to build a unique flexible degree around your aspirations and specific career goals.