Online Certificate in Digital Marketing & Communications

Overview

The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications, and product management fields. Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.

The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.

Program Benefits

• Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
• Analyze digital marketing channels and tactics for various business models
• Develop a product management plan for bringing a new product or service to market
• Apply quantitative data analytics to goal setting and forecasting
• Identify the power of differentiation in brand management

In the U.S. News & World Report annual college survey, UC Irvine is ranked among the top 50 universities nationally and ranks tenth among all public universities - quite an impressive feat for our young campus.

Established in 1962, UCI Division of Continuing Education has been offering education for adult learners in Orange County for over half a century. Today we maintain over 30,000 enrollments from students worldwide each year and offer hundreds of exciting courses and programs to local, regional and global constituencies.

UCI Division of Continuing Education offers over 60 convenient certificates and specialized studies programs on campus and online designed for the working professional who seeks career advancement and personal enrichment. So if you are trying to start a new career, build a company, or better develop an appreciation of the world around you, UCI Division of Continuing Education has the resources needed to support your undertakings.

Student Life

• Over 600 student clubs and organizations for almost any interest or hobby
• Communication Club for language and cultural exchange with UCI students
• Anteater sports team events
• Recreation Center membership for a nominal fee
• UCI campus-wide student events such as Involvement Fair, Shocktoberfest, Celebrate UCI, Summerland, and Relay for Life
• Campus libraries, with 3.6 million volumes
• Self-Access computer labs for individual study ACTIVITIES
• On-campus recreational games such as soccer, volleyball, and basketball
• Lecture series, plus music, dance, theater, and other cultural events
• Tours to famous destinations, theme parks, museums, beaches, and performances
• Picnics, potlucks, beach bonfires, summer pool party, Halloween Festival, soccer tournaments, and more
• Personal trip planning by our Activities team, including transportation, directions, lodging, and points of interest
• Weekly emails about local events, fairs, and seasonal things to do around Irvine