Bachelor of Commerce in Marketing

Why study Marketing?

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

Why study Business?

The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 16 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.

Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.

Our Purpose

Motto

Quaecumque vera - “whatsoever things are true.”

The phrase comes from the Epistle of St. Paul to the Philippians, Chapter 4, Verse 8, in the Latin Vulgate version of the Bible. In the passage, the writer exhor ts the readers to focus their thoughts on truth and other virtues.

Mission

Within a vibrant and supportive learning environment, the University of Alberta discovers, disseminates and applies new knowledge through teaching and learning, research and creative activity, community involvement and partnerships. The U of A gives a national and international voice to innovation in our province, taking a lead role in placing Canada at the global forefront.

Vision

To inspire the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.

Research + Innovation

The pursuit of truth drives the work done at the University of Alberta. By asking why, what and how, our researchers push the boundaries of knowledge. Using some of the world’s most advanced research facilities and resources, our researchers have discovered new knowledge in health and life sciences, energy, artificial intelligence and much more.

Student Opportunities

We are home to leading experts in both established and emerging fields including health, artificial intelligence, energy, food safety and security, nanotechnology, the environment and earth’s resources, our past, clean technology, climate change, smart technology, and aerospace to name a few.

Student Groups

More than 425 student groups provide students with opportunities to pursue academic, cultural, recreational and political interests.

Study Abroad

Students can study at partner institutions around the world, including the Worldwide Universities Network, a consortium of 23 top research universities.

Undergraduate Research Opportunities

The Undergraduate Research Initiative funds undergraduate students to pursue research with $5,000 stipends.

Community Service Learning

Students gain hands-on experiences and draw real-life connections to social issues while giving back to their community.

Employability

U of A graduates rank #2 in Canada for employment rate, the result of multiple programs for internships, job shadowing and career mentoring.

Co-ops + Careers

Integrate your classroom learning with valuable experiences in community with faculty-led co-op and work placement programs.