Bachelor of Marketing Communication

The program aims to train professionals to work in the new reality of the communications world and master the various aspects of integrated communications, such as advertising, sponsorships, public relations, direct marketing, etc.

This training allows students to acquire knowledge relating to various aspects of marketing communication and learn to establish coherent and original strategies for the positioning of organizations at the local, national and international levels.

The first year of training is devoted to the acquisition of general knowledge in management and communication; the second, to the development of specific knowledge and skills in communication and marketing; the third, to the integration of learning and the development of capacities related to the development, implementation and evaluation of integrated marketing communication strategies.

UQAM is a cutting-edge university with international influence.

The quality of its teaching, its research activities rooted in social concerns and its creative innovations have helped build its reputation.

Programs, courses and admission

UQAM offers more than 300 study programs, many of which are unique in Quebec, Canada and North America, and à la carte courses for independent students.