Master in Management of Tourism Destinations

The main aim of this 60 ECTS credits Master is to provide advanced education in the strategic management and marketing of destinations and tourist territories. The program specifically aims at capacitating, innovation, and leadership in the competitive and sustainable development of tourism, based on the recognition of its economic, social and cultural complexity and importance.

The study program of this Masters Course in the Management of Tourism Destinations thus covers conceptual, analytical and critical knowledge on the management, planning, and governance of destinations, and their promotion and communication involving the main trends that define the present and future evolution of leisure and mobility in their productive and entrepreneurial dimension as well as social phenomena.

First semester is always online and second semester is face-to-face or online. The possibility to follow second semester as online is pending of external approval.

Collaborating Institutions

• Science and Technology Park for Tourism and Leisure of Catalonia
• Federació d'Empresaris d'Hostaleria I Turisme de la província de Tarragona (FEHT)
• Patronat de Turisme de la Costa Daurada
• Catalan Tourist Board

Specialities

There are two specializations taught in the second semester:

• Management and Governance of Destinations: in English
• Marketing and Branding of Destinations: in Spanish

External practices

Internships are an optional subject, available for both online and face-to-face. They can be made at the Tourism Board, in cultural facilities, tourism companies which may be national or international, meaning the student can do it in their country of origin.

The Faculty of Tourism and Geography has a long tradition in managing the internships of their students.

URV Presentation

The public university of Southern Catalonia

The Universitat Rovira i Virgili is located in the province of Tarragona, close to Barcelona, in one of the most popular tourist destinations in Europe. We are a young and dynamic university serving the needs of society, open to the world and, at the same time, closely connected to its social and economic surroundings.

The URV has twelve faculties and schools throughout the region, as well as affiliated centres, all of which are equipped with modern teaching and research facilities. The courses on offer cover all areas of knowledge. There are nearly 60  undergraduate programmes  and 60  master's degrees , an extensive  doctoral programme and a wide variety of lifelong learning courses so that professionals can constantly update their knowledge and improve their skills.

Every year, 15,000 students are trained in all areas of knowledge (engineering and architecture, arts and humanities, health, and social and experimental sciences), so that they can respond to the demands of society and the needs of the environment.

The URV is an institution that is academically and socially committed to human rights, to institutions and the rights and democratic ideals of citizens.

Our aim is to provide you with the best training. With your motivation and our experience, you can stay ahead in your personal and professional development and reach your goals.

How can we help you to stay ahead?

Don't miss your chance next year to have a URV experience!

Learn in an innovative and personalised environment

• Personalised treatment
• Small groups
• Close relationship with your teachers

Increase your job opportunities

• Careers guidance service
• High percentage of practical academic content

Train in an international setting

• 36% of all our master's and doctoral students are international

Enjoy training of the highest quality

• All official degrees meet the standards of the national quality evaluation agencies
• Programs according to the European Higher Education Area
• The leading international rankings place us among the best universities in the world