PhD in Marketing Management

The goal of the PhD programme is to prepare the next generation of leading researchers.

The PhD is a programme of an independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge. Your research will inevitably build to some degree on the work and ideas of others, but as a research student, you are expected to make an original contribution to knowledge in your discipline.

Unicaf is a global educational organisation based in Europe, offering scholarships to eligible candidates to pursue academic studies with its partner universities, currently the University of Suffolk ( UK) , the Liverpool John Moores University (UK) , the University of South Wales (UK), the University of California, Riverside Extension (USA) and multi-campus Unicaf University ( Africa) . Other than the fully online programmes offered through the partner universities, Unicaf offers a number of taught programmes at the Unicaf University campuses.

Unicaf facilitates the global online delivery of study materials for Bachelor, Master’s or Doctoral degrees through its state-of-the-art digital platform, the Virtual Learning Environment (VLE) . Online learning is gaining ground as an efficient way to impart new knowledge, skills and qualifications, which is suitable for people living away from urban centres, for family carers and home makers, for people with disabilities and for working professionals who cannot give up their careers and salaries to earn new qualifications, in order to seek a promotion or find a better job. The Unicaf VLE, which is available through any mobile or desktop device, enables access to study materials 24/7, regular contact with tutors, access to an extensive e-library collection, and networking with students and professionals in many different countries and cultures. Online delivery of course material through the Unicaf VLE employs modern technologies and methods , (like videos, quizzes, group projects and more), which assist learning by making it more enjoyable and interesting.