Master of Science in Sport Business

Create your own degree in sport

Are you passionate about sport marketing and promotion? Would you like to learn more about how data is driving business decisions within sport teams and leagues? What about developing a strategic mindset that enhances the fan experience through game-day operations?

At STHM, our program is designed so you can tailor your degree to your career goals with four industry-focused concentrations. This 36-credit Master of Science in Sport Business emphasizes the theoretical foundation of sport business with an industry-specific curriculum that equips students with critical insight, strategic business principles, and practical application techniques.

4 areas of concentration

1. Athletic administration

Gain the skills for management roles in student athletic programs. With a focus on intercollegiate athletics, the curriculum exposes students to critical issues in governance, policy-making, facility operations, fundraising, development, and compliance.

2. Recreation and event management

Become a leader in the public and nonprofit sport industry sectors. This program applies critical theory and best practices in the areas of programming, event execution, and fundraising.

3. Sport analytics

Comprehend and apply analytical methods to issues confronting decision-makers in sport organizations. The Sport Analytics concentration produces managers and future executives who understand the potential of data-driven decision-making in the sport industry.

4. Sport marketing and promotions

Develop and leverage strategies that impact production, pricing, consumer behavior, and distribution to generate sustainable results that innovate the game-day experience. Students in this program work with companies such as Comcast-Spectacor, IMG, LiveNation, Madison Square Garden, and Octagon.

Elevate the Game-day Experience

• Evening Courses to Fit Your Schedule
• Individualized Professional Development & Coaching
• 100% Internship Placement

The sport industry is a global, multi-billion-dollar market that offers an array of interesting career opportunities. From ticket sales and sponsorships to game-day operations, this exciting industry creates memorable fan experiences every day. Start your path to become a leader in the career of your dreams.

With a Master of Science in Sport Business, you can advance your career with a mid-to high-level management position in this exciting, international industry. At the School of Sport, Tourism and Hospitality Management (STHM) you learn new ways to think analytically and critically about top situations facing professional sport teams, college athletics, and sport business such as sport analytics, sales, and promotion, and event and venue management. With a dynamic curriculum and vast industry network, this program will transform the way you lead.

Partner with STHM to become a leader in this exciting, experience-driven industry.

At the School of Sport, Tourism, and Hospitality Management, our experience-driven education goes beyond the classroom into the city of Philadelphia and the world innovating the industry and moving it forward.

Education that Drives Experience

Established in 1998, The School of Sport, Tourism and Hospitality Management (STHM) has a distinguished tradition of preparing leaders in the sport, recreation, tourism, and hospitality industries. It is the largest provider of talent for these industries in the greater Philadelphia region.

Our innovative approach to learning combined with our location in the heart of Philadelphia fosters transformational educational experiences. Thoroughly committed to providing student-centered education and professional development relevant to today’s thriving sport, tourism and hospitality industry — STHM integrates applicable, real-world experience into the curriculum and classroom through its global network of industry partners and well-connected alumni network. Our goal through education is to provide students with the knowledge, skills, and educational resources to innovate the sport, recreation, tourism, and hospitality industries globally and move them forward.

Mission

STHM is a leading school for academically-talented individuals from diverse backgrounds preparing for careers in sport, recreation, tourism, and hospitality management. By leveraging our location in the city of Philadelphia — a major hub of sport and tourism — we advance the industry through high-quality research, superior educational programs, and competitive business solutions.

History

• Established in 1998 as the School of Tourism and Hospitality Management
• Accredited by Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT) since 1978
• Re-branded as the School of Sport, Tourism and Hospitality Management (STHM) in 2016

Moving Education Innovation Forward

Established in 1998, The School of Sport, Tourism and Hospitality Management (STHM) has a distinguished tradition of preparing leaders in the sport, recreation, tourism, and hospitality industries. Our innovative approach to learning combined with our location in the heart of Philadelphia fosters transformational educational experiences.

• Real-World Impact
• Connected to Industry
• Personalized Approach

Your Work Experience Starts Here

7 Programs. Infinite Possibilities.

A degree from STHM unlocks a world of endless possibilities. Enhance the game-day experience with a career in sports management or curate a one-of-a-kind experience in a restaurant or hotel.

Network

• Over 4,000 well-connected alumni
• More than 66 global sport, tourism, and hospitality partners visit campus each year
• Deeply rooted in the sport, hospitality, and tourism industry in Philadelphia and throughout the world

Student Professional Organizations

There are 12 student organizations in the School of Sport, Tourism, and Hospitality Management, including:

• American Hotel & Lodging Association
• Destination Management Association, Inc.
• Event Planning Association
• Graduate Student Association
• Hospitality Sales & Marketing Association International
• Meeting Professionals International
• National Society of Minorities in Hospitality
• Professional Convention Management Association
• Society of Minorities in Sport
• Sport Marketing Association of Temple University
• Sport & Recreation Professional Association
• Sport and Governance Association