BS in Luxury Brand Marketing & Management

Stand Out from the Crowd

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation.

Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

Consumers of luxury brands are purchasing more than a product—they're buying a symbol of success. This growing industry depends on brand managers and marketers who can help sell their lavish image. We'll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that's vital to keeping premium and luxury brands on top in a fiercely competitive market.

Since you'll take traditional marketing classes as well, you'll also be ready to work at a mass consumer brand—or even help them take the big leap into the luxury sector.

Our bold curriculum is rooted in the liberal arts, so you'll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.

Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today's world.

Our students thrive, and you will too, as you are mentored by professors who are both experts in their fields and exceptional teachers. Coursework at Susquehanna is intense — you will enjoy personalized attention from your faculty as they help you learn and develop the skills you need to be a job and/or graduate school ready.

Many schools talk about study abroad but at Susquehanna, everyone does it. We are nationally recognized for our commitment to global experiences and cultural competence through our innovative Global Opportunities (GO) program.

Mission

We educate students for productive, creative, and reflective lives of achievement, leadership, and service in a diverse, dynamic and interdependent world.

Academics

You'll choose from more than 100 majors and minors, as well as pre-professional programs and an interdisciplinary honors program.

The School of the Arts, School of Humanities, School of Natural & Social Sciences and the AACSB accredited Sigmund Weis School of Business offer Bachelor of Arts, Bachelor of Science, and Bachelor of Music degrees.

You'll benefit from our exceptional faculty and small classes that facilitate participation. Our innovative curriculum encourages breadth and depth of study as you develop your skillset, and participation in our Global Opportunities program develops your cultural competence.

In essence, the world is open to you when you choose Susquehanna University.

Susquehanna is an accredited, not-for-profit institution which means that our programs are both certified and recognized for their excellence. Our accreditations include the Association to Advance Collegiate Schools of Business (AACSB International), the National Association of Schools of Music (NASM), the American Chemical Society, and the Middle States Commission on Higher Education. We're also a member of the Annapolis Group, an organization of the nation’s top liberal arts colleges.