BA in Advertising and Public Relations

Become tomorrow’s creative leader

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet, and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written, and research — and
• Explore ethics that connect professional communicators.

Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.

Wield the power of communication

While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper, and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.

Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.

Campus Opportunities

University-sponsored organizations that give you space to express your creativity and prepare yourself for a professional career.

• Public Relations Student Society of America
• Association of Women in Sports Media
• The Quill—student newspaper
• The Lanthorn—Susquehanna’s yearbook
• Lambda Pi Eta—official honor society of the National Communication Association (NCA)
• Marketing Club
• TRAX—student-run entertainment venue

Our students thrive, and you will too, as you are mentored by professors who are both experts in their fields and exceptional teachers. Coursework at Susquehanna is intense — you will enjoy personalized attention from your faculty as they help you learn and develop the skills you need to be a job and/or graduate school ready.

Many schools talk about study abroad but at Susquehanna, everyone does it. We are nationally recognized for our commitment to global experiences and cultural competence through our innovative Global Opportunities (GO) program.

Mission

We educate students for productive, creative, and reflective lives of achievement, leadership, and service in a diverse, dynamic and interdependent world.

Academics

You'll choose from more than 100 majors and minors, as well as pre-professional programs and an interdisciplinary honors program.

The School of the Arts, School of Humanities, School of Natural & Social Sciences and the AACSB accredited Sigmund Weis School of Business offer Bachelor of Arts, Bachelor of Science, and Bachelor of Music degrees.

You'll benefit from our exceptional faculty and small classes that facilitate participation. Our innovative curriculum encourages breadth and depth of study as you develop your skillset, and participation in our Global Opportunities program develops your cultural competence.

In essence, the world is open to you when you choose Susquehanna University.

Susquehanna is an accredited, not-for-profit institution which means that our programs are both certified and recognized for their excellence. Our accreditations include the Association to Advance Collegiate Schools of Business (AACSB International), the National Association of Schools of Music (NASM), the American Chemical Society, and the Middle States Commission on Higher Education. We're also a member of the Annapolis Group, an organization of the nation’s top liberal arts colleges.