Master in Web Analytics and Big Data

Who is it for?

The digital analyst and the data scientist are two of the most demanded profiles currently and in the coming years. This master's degree is aimed at management-level profiles, intermediate managers, technical profiles, independent professionals, entrepreneurs, etc. In short, to any professional who wants to be a leader in the digital company.

This program can be taught online, semi-face-to-face, or in-person intensive.

goals

• Know, understand and apply the fundamental foundations of any company, but from the vision of the new market, digital.
• Learn to interpret the behaviors that users have in the network and especially in our site with the aim of adapting your products, services and business to what users are demanding.
• Master the most important tools such as Google Analytics. In addition, take contact with the reality of Big Data that is already an unstoppable reality that affects both companies and individuals.
• Have the possibility to build your own project and get financing for it.
• In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.

Temary

Module 1: Fundamentals

• Session 1: Technological and legal environment
• Session 2: Introduction to analytics
• Session 3: Goals and strategy of a website

Module 2: The Analyst

• Session 1: Google Analytics I
• Session 2: Google Analytics II
• Session 3: Adobe Analytics / Omniture
• Session 4: Comscore
• Session 5: Excel for Analysts

Module 3: Statistics and analytical method

• Session 1: Analytics in Social Networks
• Session 2: Analytics in e-commerce
• Session 3: Qualitative analysis. Session 4: Quantitative analysis

Module 4: Big Data

• Session 1: The Big Data environment
• Session 2: Big Data Architecture
• Session 3: Analysis of information and knowledge
• Session 4: R and SQL Language Fundamentals

Module 5: Digital Management Skills

• Session 1: Public speaking
• Session 2: Emotional Intelligence
• Session 3: Communication for management
• Session 4: Effective Presentations

Final Master Project: Always accompanied by your expert, your project tutor and the head of studies.

Additional Information

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be funded by the Tripartite Foundation.

Student opinions

Francisco Oviedo

• What is the best of the course? Flexibility of times when organizing the study, carrying out the practices to learn the knowledge and the possibility of making it compatible with other activities. Training of teachers, with great experience, closeness and speed in solving doubts.
• What can be improved? Some more classes of face-to-face / webinars doing practical exercises.
• Would you recommend the Master or Expert you are doing? I do recommend it, for the contents, for the professionals and the flexibility (which is very important).

Inma Bonilla

• What is the best of the course? The professional exit.
• What can be improved? That communication with some teachers is more agile.
• Would you recommend the Master or Expert you are doing? Although I have just started, yes.

Desiree López

• What is the best of the course? The content of the master and the monitoring by the teachers.
• What can be improved? Creating notifications when a colleague shares something on the forums.
• Would you recommend the Master or Expert you are doing? I think it is highly recommended, although I have been here for a short time.

David Bello

“My name is David and I would like to recommend the Master in Web Analytics and Big Data from Spain Business School . The master's degree is very complete and has both specific subjects and courses in public speaking and leadership, which are absolutely necessary for any professional today. In addition, I really like the methodology of the practical case because it allows to deepen knowledge in a dynamic and entertaining way. But, without a doubt, the most interesting part is the live classes in which you can see your teacher's screen while he works with the analytics tool, because it is the best way to learn how to use it. In addition, you can see it again later on the virtual campus if you have any questions. Last but not least, I would like to highlight the close treatment of all the school staff who will guide you throughout the learning process. Don't think about it, join Spain Business School ! "

Ernesto Salido Galán

"The MAWBD, combining two fields of enormous professional projection such as Web Analytics and Big Data, is presented in a unique training range, enabling you to solve, through the successful training obtained after it, various business intelligence solutions to any possible professional challenge that you have to face. Of the many highlights of the Master, I would highlight its novel character, with a generation of academic content as professionals of the sector, which will provide direct and immediate access to leading work environments, balancing both theoretical and practical training, all united to a own requirement of generalized quality as a brand, taught by the school itself. The quality of the teaching staff, connected through management positions in digital training environments, helps you to face from the first day possible real situations in your professional field. "

Hello, you may wonder what our master's degrees and their recognitions are.

Our master's degrees designed for you

• Master in Digital Business. Specializing in Digital Transformation or Entrepreneurship
  • No. 1 in its category in the ranking of Spain
  • No. 1 in the entrepreneurship category
  • Top 3 selection of compulsory study master's degree by Forbes Universities
• Master in Digital Analytics and Big Data. With specialties in Google Tech, Data Science, Business Data Analyst or Data project
• No. 3 in the ranking Spain
• Master in Digital Marketing. With more than 10 specialties among which Neuromarketing, Digital Strategy, Social Media, E-commerce, Community manager, etc. stand out.
• No. 3 in the ranking Spain
• No. 1 in the Digital Advertising category
• MBA. With more than 10 specialties, highlighting Cybersecurity Management, Tourism, Digital Companies, etc.
• No. 5 in the ranking Spain
• No. 24 in the European ranking
• No. 38 in the World ranking
• No. 1 in the World ranking, in the Digital Companies category

But what title am I going to get?

This is an important and differential point. SBS master's degrees have double degrees

Professional Master. Degree accredited by the accreditor of university programs in Spain. It is issued by SBS with the seal of the Madrid accreditation agency. Only 40 schools and 52 programs are accredited in Spain Permanently Training Master. Degree issued by the UCAM University based on the new university regulations that came into force in Spain in 2023 according to Royal Decree 822/2021

One caveat you should know. They are master's degrees designed for the company and for employability. They do not contain research credits, so they will not be eligible to study a doctorate in Spain, according to the new normal RD 822/2021 of the university system.

How long is the master's degree?

In the European version the duration is 12 months

The only difference is that the live ones adapt to one or another schedule. Ask the options.

How do I study it, methodologies?

SBS has 3 methodologies:

• Online (with live classes)
• Blended (with a face-to-face period of between 1-3 months in Spain)
• On-site

When can I apply?

You can apply from now. Due to the great demand for our programs we make 3 editions a year so that you can adapt better:

• February
• June
• October

It is a master's degree designed for you and for companies. If you want to improve in your work or if you want to start your professional career, this is your master's degree. 99% employability. In addition, all our students carry out internships in companies.

It is an experiential mastery. If you want to share the experience of hundreds of students, SBS is your school.

Is this master's degree for me?

If you are a university student and want to learn the current skills that will lead the job market, this master's degree is for you.

Whatever your goals, this master's degree will help you achieve them.

Can you help me with the investment price?

SBS and the UCAM University have a Social Work that, depending on your particular conditions, will help you with a scholarship of a greater or lesser amount. Do not hesitate to request it