Master in Digital Marketing and Online Strategy

Who is it for?

To all professionals who need to incorporate in their business strategies the new channels used by customers: digital. And, of course, to all entrepreneurs who need to know the advantages offered by the Internet, either because they are going to set up an e-commerce or because they want to transform or adapt their traditional business to digital.

goals

• Know, understand and apply the fundamental bases of any company, but from the vision of the new market: digital.
• Acquire complete knowledge of marketing and customer management.
• Know how to measure and achieve results on the actions that are implemented
• Become an expert in achieving the best ROI.
• Have the possibility to build your own project and get financing for it

Temary

Module 1: Fundamentals

• Session 1: Technological and legal environment.
• Session 2: Fundamentals of Marketing.

Module 2: The Client Session 1: Digital consumer.

• Session 2: CRM. Customer Management.
• Session 3: Customer loyalty.

Module 3: Digital Marketing

• Session 1: Digital Marketing.
• Session 2: Mobile marketing.
• Session 3: The world of Social Networks.
• Session 4: Email Marketing.
• Session 5: SEO and SEM search engines.
• Session 6: Google Analytics I. Analyzing data.
• Session 7: Google Adwords I. Designing campaigns.

Module 4: Strategy

• Session 1: Objectives and strategies of a website.
• Session 2: Strategy in e-commerce.
• Session 3: Strategy in Social Networks.
• Session 4: Online reputation management.
• Session 5: Strategic marketing plan.
• Session 6: Creation of digital product.
• Session 7: 360º Campaigns.
• Session 8: Sectorial Marketing.

Module 5: Digital Management Skills

• Session 1: Written communication.
• Session 2: Audiovisual communication.
• Session 3: Speaking in public.
• Session 4: Effective Presentations

Final Master's project: Always accompanied by your expert, your project tutor and the head of studies.

Additional Information

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be financed by the Tripartite Foundation

Student opinions

Carmen Luna (2015)

• What is the best of the course? The best part of the master has been the variety of subjects taught, ranging from more technical topics such as Fundamentals of the legal environment, Entrepreneurship Law or Finance for non-financials to more practical and dynamic subjects, such as Time Management or Motivation and Leadership.
• What is the worst of the course? The high number of exercises that some teachers send
• Would you recommend it? Yes. I would recommend it to those people who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into such important topics as mobile marketing, social networks or web analytics.

Francisco Salas (2016)

• What is the best of the course? I like the subject, the campus and the methods.
• Would you recommend this master? Yes of course.

Hello, you may wonder what our master's degrees and their recognitions are.

Our master's degrees designed for you

• Master in Digital Business. Specializing in Digital Transformation or Entrepreneurship
  • No. 1 in its category in the ranking of Spain
  • No. 1 in the entrepreneurship category
  • Top 3 selection of compulsory study master's degree by Forbes Universities
• Master in Digital Analytics and Big Data. With specialties in Google Tech, Data Science, Business Data Analyst or Data project
• No. 3 in the ranking Spain
• Master in Digital Marketing. With more than 10 specialties among which Neuromarketing, Digital Strategy, Social Media, E-commerce, Community manager, etc. stand out.
• No. 3 in the ranking Spain
• No. 1 in the Digital Advertising category
• MBA. With more than 10 specialties, highlighting Cybersecurity Management, Tourism, Digital Companies, etc.
• No. 5 in the ranking Spain
• No. 24 in the European ranking
• No. 38 in the World ranking
• No. 1 in the World ranking, in the Digital Companies category

But what title am I going to get?

This is an important and differential point. SBS master's degrees have double degrees

Professional Master. Degree accredited by the accreditor of university programs in Spain. It is issued by SBS with the seal of the Madrid accreditation agency. Only 40 schools and 52 programs are accredited in Spain Permanently Training Master. Degree issued by the UCAM University based on the new university regulations that came into force in Spain in 2023 according to Royal Decree 822/2021

One caveat you should know. They are master's degrees designed for the company and for employability. They do not contain research credits, so they will not be eligible to study a doctorate in Spain, according to the new normal RD 822/2021 of the university system.

How long is the master's degree?

In the European version the duration is 12 months

The only difference is that the live ones adapt to one or another schedule. Ask the options.

How do I study it, methodologies?

SBS has 3 methodologies:

• Online (with live classes)
• Blended (with a face-to-face period of between 1-3 months in Spain)
• On-site

When can I apply?

You can apply from now. Due to the great demand for our programs we make 3 editions a year so that you can adapt better:

• February
• June
• October

It is a master's degree designed for you and for companies. If you want to improve in your work or if you want to start your professional career, this is your master's degree. 99% employability. In addition, all our students carry out internships in companies.

It is an experiential mastery. If you want to share the experience of hundreds of students, SBS is your school.

Is this master's degree for me?

If you are a university student and want to learn the current skills that will lead the job market, this master's degree is for you.

Whatever your goals, this master's degree will help you achieve them.

Can you help me with the investment price?

SBS and the UCAM University have a Social Work that, depending on your particular conditions, will help you with a scholarship of a greater or lesser amount. Do not hesitate to request it