Bachelor of Science in Marketing

Are you creative? Do you like to explore the behavior of different consumer groups? Are you interested in retail management or fashion merchandising? Do you like keeping up with the latest digital and social media trends? Do you enjoy sales?

If you answered “yes” to one or more of these questions, then a bachelor's degree in marketing could be a great fit for you!

As a marketing major at SBU, you will engage in subjects such as:

• Advertising
• Digital and social media marketing
• Retailing
• Professional selling
• Marketing research
• Marketing management
• Consumer behavior
• Graphic design
• Along with much more!

You will have the opportunity to apply concepts you learned in your marketing courses to real-world experiences while working with local businesses on marketing projects. For example, in your advertising class, you will work to create an advertising campaign for a company, which will prepare you for a future career in advertising and marketing.

According to the 2019 College Salary Report by PayScale, marketing graduates earn an average career pay of $48,300 and mid-career pay of $89,700. A bachelor's degree in marketing from SBU will open up numerous career opportunities and prepare you for success in the marketing industry.

The SBU Advantage

• More than 75% of students in the business administration division complete at least one internship before graduation.
• Our course in digital and social media marketing is a unique feature that will give you an advantage compared to marketing graduates from other universities.
• Small class sizes allow you to engage in group projects and give formal presentations, which will enhance your communication skills and set you apart from other candidates when applying for internships and jobs.
• Working with local businesses to complete real-world marketing projects will provide you with valuable experience and networking opportunities.

Founded in 1878, Southwest Baptist University is a Christian liberal arts university offering more than 100 areas of academic study at undergraduate and graduate levels throughout four physical campuses in Bolivar, Mountain View, Salem, and Springfield, Mo., plus an online campus.

Founded in 1878, Southwest Baptist University is a Christian liberal arts university with:

• More than 100 areas of academic study on undergraduate, graduate, and doctoral levels;
• Faculty who are passionate about you, your education, and your future success;
• Global service and mission projects to share your faith and develop as a servant leader;
• Vibrant campus life within a close-knit community for getting involved and developing lifelong friendships; and
• Five campuses throughout the southwest and south central Missouri. The 152-acre main campus is in Bolivar, Mo., population 10,300 about 25 minutes north of Springfield, Mo. Additional campuses are in Mountain View, Salem, and Springfield, Mo., and Online.

Liberal arts schools provide both breadth and depth. Breadth is offered across the curriculum with coursework in the arts, sciences, and humanities, with the goal of preparing students for life. Depth is provided through the major, which focuses on preparation for work in a specific field. In a Christian liberal arts education, the Christian lens is the primary lens for learning. Breadth and depth in a Christian liberal arts setting also mean a focus on critical thinking so that non-Christian perspectives are examined (but not endorsed) and students are prepared to serve in secular careers and in service to Christ.