Bachelor of Digital Business

Whether you want to build a startup, help manage a corporation or create better lives for others working at an NGO, you will need to understand both business and technology.

Technological change is altering industries and businesses, creating both threats and opportunities that require a mix of digital systems insight and fundamental business skill to navigate.

Our new Bachelor of Digital Business , one of only two degrees of its kind in Australia, will prepare you for a career as a digital business specialist, able to unlock technology to improve business performance. As a graduate, you will be able to combine skills in programming, data analytics, and cybersecurity with a practical understanding of business management, law, and marketing principles to make a strong contribution to many organizations.

Undertaking a Bachelor of Digital Business degree will give you capabilities that are in high demand across a range of industries and sectors, with the ability to help solve a huge range of digitally-based business problems.

You can study the Bachelor of Digital Business at Gold Coast Campus or online.

Admission Requirements

Career Opportunities

Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting, and finance.

The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.

Professional Placement

Students may choose, as electives, one or two double-weighted internship units.

Major Areas of Study

Key areas of study include management, marketing, entrepreneurship and innovation, e-commerce, web technology and cybersecurity.

Assessment methods

Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses, and examinations.

Teaching methods

On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.

Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of the podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.

Facts, figures, rankings and awards

Southern Cross University is a progressive, young and connected regional research university, with vibrant campuses in northern New South Wales and the southern Gold Coast. We offer undergraduate and postgraduate degrees and many are available in a dynamic online form. Whether studying on-campus, online, or both, we deliver exciting, contemporary and high-quality learning experiences.

Why SCU?

Times Higher Education Young University Rankings 20Bold, progressive and just 23 years of age – Southern Cross University is one of the Asia-Pacific’s Top 100 Universities and one of the world’s Top 50 Generation Y Universities .

Our contemporary campuses, with purpose-built state-of-the-art facilities, are located on the east coast of Australia, at the Gold Coast in Queensland, and in Lismore and Coffs Harbour in New South Wales. All are unique regions renowned for their natural beauty and ecological diversity, providing living laboratories for learning and creative hubs for artistic endeavour.

Branch campuses in Sydney, Melbourne and Perth are operated in collaboration with EduCo on behalf of Southern Cross University. The University also operates The Hotel School Sydney and Melbourne in partnership with Mulpha Australia. We also deliver degrees with collaborators in China, Papua New Guinea and New Zealand.

We have a large and diverse range of courses available online, offering interactive and immersive learning experiences wherever our students are.

Whether studying on-campus, online, or both, we deliver exciting, contemporary and high-quality learning experiences.

We aim to produce graduates who are career ready, world ready and digitally literate, and who experience an academic environment distinctive for its personal approach.

The University has a strong focus on industry and community collaboration to produce engaged teaching and research outcomes.

This connectivity is seeing Southern Cross University lead the $13.8m national Farming Together Pilot Program, partnering with the Northern Rivers Co-operatives Alliance and the Australian Government. The University has also introduced an important new Centre for Organics Research with the NSW Department of Primary Industries.

In the latest Excellence in Research for Australia report, Southern Cross achieved outstanding ratings of 'at world standard' or above in 24 research fields. In nine research fields, the University was evaluated at the highest possible classification of 'well above world standard'. This was achieved in the fields of Geochemistry, Oceanography, Environmental Science and Management, Zoology, Agricultural and Veterinary Sciences, Crop and Pasture Production, Forestry Sciences, Nursing, Complementary and Alternative Medicine.

Campuses

Southern Cross University is a vibrant, contemporary Australian university with beautiful campuses on the Gold Coast, Lismore and Coffs Harbour.

Sydney, Melbourne and Perth branch campuses (International students)

Southern Cross University's branch campuses at Sydney, Melbourne, and Perth are conveniently located in the central business districts.

Studying at SCU Sydney, Melbourne or Perth gives international students the opportunity to complete undergraduate or postgraduate degrees in three of the world's most liveable cities. Southern Cross University collaborates with EduCo Sydney Branch Pty Ltd for the operation of the SCU Sydney, Melbourne and Perth branch campuses.