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BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

Shorter University Including Robert H. Ledbetter College Of Business


Location

United States of America (USA)

Study Format

On Campus

Study Fields

Business, Marketing

Degree

Bachelor of Business Administration (BBA)

Tuition Fee

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Program Description

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations.

About the School

Founded in 1873, Shorter University is a Christ-centered, four-year liberal arts university committed to excellence in education. U.S. News & World Report and The Princeton Review annually include Shorter on their best Southeastern Colleges lists. The university offers traditional bachelor’s degrees in 40 areas of study and online associate’s, bachelor’s, and master’s degree programs.

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