Master of Arts in Communication Design

The Master’s in Communication Design is a two-year academic program that equips students with the knowledge and tools necessary to conceptualize, develop, and manage all phases of communication projects. The second part of the program allows students to explore their passion within the industry and determine where their talents can make the most significant impact.

The course has been designed for creative industries and design graduates to enhance interdisciplinary creative skills informed by advanced marketing tools and methodology, and provide an industrially relevant education.

Features

The Master’s program combines creativity and business, inspiration and data, the human factor and technology, aesthetics and algorithms, focusing on developing creative skills alongside design and marketing knowledge.

In the first semester, research tools, business fundamentals, and advanced project management methodologies are applied in an integrated marketing communication project. In the second semester, students tackle seven communication projects, simulating the work of an agency. Each project is associated with a different industry and company: fashion, automotive, food, consumer goods, telecommunications, and public utilities. The program provides students with the opportunity to collaborate with industry professionals and companies, fostering teamwork and skill development.

The most important goal of the Master’s program is to deepen understanding and become truly proficient in a specific industry sector: the business world no longer seeks generalists but individuals with specific skills and genuine passion.

Duration

The Master of Arts lasts 2 Academic Years (from January to July of the following year). Attendance is compulsory and full time.

Language

The Master of Arts course is held in English.

Scuola Politecnica di Design SPD

A creative workshop for discovery, understanding, and the exchange of ideas and experiences.

Founded in 1954, SPD is the very first school in Italy for communication and design disciplines. Over the decades, it has been instrumental in shaping and nurturing the evolution of Italian design into its current form. The visionary artist Nino di Salvatore established SPD in 1954, leveraging his skills as a painter and sculptor to bring together artists, designers, professionals, and students from across five different continents. Eminent figures such as Bruno Munari, Gio Ponti, Max Huber, Pino Tovaglia, and Isao Hosoe have graced its halls as educators, with Achille Castiglioni, Rodolfo Bonetto, Roberto Sambonet, Donald Norman, and Arnaldo Pomodoro among its distinguished guests.

Presently, SPD continues to foster talent, collaborating with emerging designers and engaging in practical projects, guided by industry luminaries such as Piero Lissoni, Stefano Giovannoni, Denis Santachiara, and Andrea Branzi.

In the vibrant city of Milan, renowned as the design capital, SPD offers Bachelor of Arts and Master of Arts programs. With 70 years of experience in the field, our courses encompass a diverse spectrum, spanning from product design to interior design, and from communication design to digital design. Our teaching approach is characterized by personalized guidance within an intimate learning environment that facilitates close interaction with our esteemed faculty and staff. Our study programs are distinguished by their strong emphasis on real-world projects, fostering close collaboration with industry professionals and companies.