Bachelor of Science in Business Administration: Concentration in Marketing

The College of Business

The College of Business is made up of eight departments supervised by chairpersons. The departments are: Accounting, Decision Sciences, Finance, Hospitality Management, Information Systems, International Business, Management, and Marketing.

The primary objectives of the College of Business at San Francisco State University are to:

• Provide students majoring in business administration with a foundation in the basic concepts and practices of the business community, and with a particular expertise in one or more of the specialties of practice, in order to prepare them to think creatively and to exercise critical judgment in the making of business decisions;
• Provide other students with a general understanding of the foundations and philosophies of the business community;
• Encourage a continuous liaison with the business community in order to respond to the educational needs of that community;
• Encourage faculty professional development activities designed to provide service to all segments of business and education for business through academic research and publication, applied research and publication, community education and services (seminars and consulting involving non-publishable, proprietary research, for example), and self-education or study designed to improve business knowledge and expertise.

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration includes basic core courses and an area of concentration. Except for BUS 682 and 690, the core courses listed below should be completed by the end of the junior year. The specific courses for the areas of concentration are listed by department on the following pages. Students who have already earned a bachelor's degree from an accredited university may want to consider entering the M.B.A. or M.S.B.A. rather than earning a second bachelor's degree.

The Bachelor of Science in Business Administration requires a minimum of 120 units for graduation. The major consists of 6 units of prerequisite courses and 63 units of lower and upper division courses in business, economics, the major field, and electives.

Concentration in Marketing

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies.

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

The Lam Family College of Business at San Francisco State is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature.

Our commitment to sustainable business, diversity, social justice and global partnerships echoes our core philosophy of responsible leadership. As one of the top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics.

Our Graduate Business Programs, conveniently located at the San Francisco State University Downtown Campus in the heart of San Francisco, prepares leaders for careers in the growing innovative industries of the dynamic Bay Area and global marketplace.