MSc in Marketing

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Professional Accreditations

Accreditation has been gained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources, including webinars and Marketing Expert (an additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations. Students can undertake the CiM Certificate in Professional Marketing, which requires them to complete one online module (students are exempt from 2 other modules) or the CiM Diploma in Professional Marketing, which requires them to complete two online modules (students are exempt from 1 other module).

The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Industry Links

Students will have the opportunity to apply for a minimum 12-week paid internship as an option in Semester 3, students will be required to undertake an action research project and submit a report based on this. This option is instead of undertaking a traditional research dissertation or an academic research project. This option, only available to top high-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.

Student Experience

Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.

Welcome to the Faculty of Arts, Humanities and Social Sciences at Queen’s University Belfast. We are a dynamic community of internationally acclaimed researchers, scholars and students who are committed to creating and sustaining a modern and meaningful place of connected learning. We are open to all talents, welcoming of challenge and change, and dedicated to using our subject expertise to make a difference in lives locally, nationally and internationally.

The Faculty has almost 10,500 students and over 700 academic and support staff who work in and across our five Schools – Arts, English and Languages; History, Anthropology, Philosophy and Politics; Law; Management; and Social Sciences, Education and Social Work, and in the Senator George J. Mitchell Institute for Global Peace, Security and Justice. Our colleagues and students pursue a wide range of activities, including world-leading research and life-changing teaching. We hope that you want to be part of our work: we have nearly 150 undergraduate and postgraduate programmes as well as lots of challenging doctoral opportunities, so there is definitely something to suit your needs and ambition.

We are proud of the work of our students and staff, which has been recognised by many others for its quality and its commitment to work that makes. As a member of the Russell Group, Queen’s University Belfast is one of the UK’s 24 leading universities, providing students with a world-class education underpinned by world-class research. Queen’s is truly a global university, as our researchers work closely with more than 250 universities around the world and with even more businesses and agencies in Belfast and internationally. These networks and collaborations inform our programmes and offer great opportunities for students to learn with and from international peers and partners.

So, with a huge range of undergraduate and postgraduate opportunities, as well as a vibrant postgraduate research culture, I know that you will find that Arts, Humanities and Social Sciences at Queen’s University Belfast will challenge and inspire you, as well as equip you with the first-class skills and knowledge to excel in your chosen career.

Nola Hewitt-Dundas Pro-Vice-Chancellor

An Intellectual Powerhouse

Spanning everything from traditional humanities and social science subjects to cutting-edge areas in Creative Arts and applied professional studies.

Over 40 per cent of our research is ranked in the top 25 per cent for its respective subject area, with a further 40 per cent in the top 50 per cent nationally.

A Collaborative Culture

Our interdisciplinary environment allows students from all fields the opportunity to interact with academic leaders and participate in their research.

Areas of notable excellence include Creative Writing, Sonic Arts, Global Financial Markets, Children’s Well-being, Poverty and Social Exclusion, Translation and Interpreting and Shared Education.