Bachelor of Science in Business, Marketing

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “I’d like to do that.”

If you’re passionate about using the power of messaging to sell services and products or want to learn how to leverage the digital marketing landscape, Purdue University Northwest’s (PNW’s) marketing degree program is the ideal way to jumpstart a lucrative, dynamic career.

Without taking more than 120 credit hours, you can both earn the marketing major and a minor in Digital Marketing. The digital marketing minor gives you both a comprehensive foundation and hands-on learning in critical areas of digital marketing including both paid (advertising focused) and owned (company’s own website, email, social pages, etc.) areas. You’ll be able to say you’ve built websites, run search engine optimization strategies, analyzed and created email marketing campaigns, run social media campaigns, practiced paid digital search and placement campaigns, and competed in international digital marketing competitions. And, you will become Google Analytics certified which is an important credential if you want to work in this digital marketing. Whether you’re in the College of Business, or another college, this minor will give you the tools you need to succeed in the digital space.

Why study Marketing at PNW?

• Marketing majors engage with fast-paced experiential learning courses designed to simulate real-world challenges.
• Business and marketing courses focus your studies on a specific area of the field while building a foundation of knowledge applicable to many professional environments.
• We impart the expertise and critical thinking skills you need to adapt throughout your career to changing technology and new marketing concepts.

Highlights

In this program you’ll participate in a variety of instructor-led projects that feature real-world clients and scenarios, from developing an integrated marketing strategy to monitoring the performance of a digital campaign.

These experiences ensure you’ll enter the competitive and dynamic job market backed by a portfolio that demonstrates your expertise in marketing strategy and implementation.

Why PNW

PNW sits between Chicago’s skyscrapers and Lake Michigan’s sandy shores. Diverse, hardworking, and innovative, we’re where academic excellence meets real-world experience. At PNW, students from next door and students from halfway across the world come together to learn, grow, and connect.

About PNW

Talented and driven students come to PNW ready to learn and work hard. They thrive in our flexible, diverse, student-centered educational environment. They graduate ready to succeed in their communities, the region, and the world.

Purdue University Northwest (PNW) is a premier metropolitan university dedicated to empowering transformational change in our students and in our community. We offer two campuses serving approximately 8,800 undergraduate and graduate students. At PNW, we value academic excellence, support growth, and celebrate diversity.

High-Quality Education for the Real World

PNW’s five colleges offer more than 70 areas of study for undergraduate and graduate students. We’re accredited by the Higher Learning Commission, and we’re consistently recognized among the best regional universities in the U.S. News & World Report Best Colleges rankings.

Our emphasis on research and applied learning opportunities means our students graduate ready for the next phase of their lives.

Our Mission

Purdue University Northwest transforms students’ lives and our metropolitan region through a diverse campus committed to innovative education, applied research, and community engagement.

Regional Strength, Global Reach

Our community is full of contrasts: urban and rural, industrial and natural, well-established history and forward-thinking innovation. Our determined students — many of whom are the first in their families to attend college — make the most of this rich range of resources. Our Hammond campus is only 30 miles from Chicago and our Westville branch campus is only 15 miles from the Indiana Dunes National Park. Our impact also extends well beyond the region. Students from 30 states and 38 countries currently attend PNW, taking what they learn here and applying it all around the world.