Bachelor of Business Administration Marketing Concentration

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

The fieldof marketing encompasses roles related to product development, positioning, branding, distribution, advertising and promotion, sales and sales management, marketing research, consumer behavior, retailing and wholesaling, distribution, pricing, customer satisfaction and retention, competitive analysis, and social responsibility.

Founded in 1877, Philander Smith College is the result of the first attempt west of the Mississippi River to make education available to freedmen (former African American slaves). The forerunner of the college was Walden Seminary, named in honor of Dr. J.M. Walden, one of the originators and the first corresponding secretary of the Freedmen's Aid Society.

Philander Smith College is an Equal Opportunity/Affirmative Action institution. In compliance with the Higher Education Act of 1965 and other civil rights laws, the College offers equal opportunities for admissions and employment. In addition, all programs and activities of the College are provided without regard to race, color, gender, national origin, religion, age, sexual colloquium, physical disability, or Vietnam era veteran or special disabled veteran status.

Questions or concerns regarding affirmative action can be directed to the Executive Director of the Human Resources Office, Philander Smith College, 900 W. Daisy Bates Drive, Little Rock, Arkansas, 72202, (501) 375-9845. Faculty and students are responsible for remaining informed of the contents of the Philander Smith College Catalogue, regarding regulations, policies, requirements and other official communications issued by the College which affect employees and the status of students. The College reserves the right to change, without notice, charges, courses, or regulations given in this catalogue.