MSc in Marketing Strategy and Data Analytics

With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.

The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.

Students start with learning the important concepts of business such as human resources, finance, and international business.

Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.

This includes statistical modeling, quantitative analysis, and the use of analytical software.

At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Key Points:

• Innovative fields of study
• Mastering data and marketing to set disruptive strategies
• Business Trip: a study trip to London is organized during the academic year, usually in May. Students need to arrange their visa accordingly

Assessment methodology

The assessment methodology is as follows:

• Simulation exercises
• Analysis of professional practice

Founded in 1974, the Paris School of Business is a state-recognized French management school that combines academic excellence, international awareness, and professional experience.

We are an international Business School with a mission to educate creative, agile, and open-minded leaders, equipped with cognitive skills developed around new emotional, collaborative, and systemic intelligences.

Renowned at both national and international levels, the school offers a complete range of programs in both undergraduate (Bachelor of Business Administration) and postgraduate (MSc, Master in Management, MBA, DBA), taught by a French and international faculty.

The school is also internationally accredited by AMBA, EFMD Master, AACSB, and BGA.

Every year, we welcome international students coming from all over the world to study in one of our 4 programs fully taught in English:

• Master in Management: 5-year master-level post-secondary degree
• Bachelor General & International in Management: 3-year license level post-secondary degree
• Master of Science in Management: 1-year master-level degree to deepen your expertise in a specific field
• Master of Business Administration: 1-year master-level degree for experienced professionals

We also welcome students coming either from partner or non-partner universities. Students can study with us for various durations: two weeks, one semester, or one full year.

• Exchange and Study Abroad Program: international students can study at our institution for one or two semesters, starting in the Fall Semester or the Spring Semester.
• Short Programs: our two-week program in winter or summer allows students to discover Luxury, Artificial Intelligence, or FinTech while enjoying the City of Light. The courses also include out-of-class activities related to the field of studies.