Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics (MSMA) at Pacific Lutheran University is designed to equip professionals from diverse backgrounds with the tools they need to develop a career in marketing analytics. This can be completed in just nine months or over 21 months.

The MSMA is a STEM-designated program that blends quantitative rigour and qualitative richness. This degree program emphasizes the application of exploratory and measurable research through client projects, effectively preparing students for a seamless transition into fulfilling careers.

The program offers two options: a fully online track and a hybrid track, the latter of which includes some on-campus classes.

• The  online track offers synchronous and live online lectures with active class interaction during non-working hours. Additional asynchronous class materials and activities will be arranged. Students have the flexibility to attend classes from the comfort of their homes or any location, all while benefiting from personal, individualized interaction and support from faculty and staff.
• Students on the hybrid track follow the same curriculum and enrol in many of the same online classes as students on the online track. In addition, students will participate in at least one course per term that will be held on the PLU campus in a traditional classroom setting.

International students on the hybrid track are eligible for F-1 or J-1 visa support if they complete the program in 9 months. If they opt for the 21-month program, they are eligible for F-1 or J-1 visa support only in the second year.

PLU seeks to educate students for lives of thoughtful inquiry, service, leadership and care—for other people, for their communities and for the Earth.

Pacific Lutheran University purposefully integrates the liberal arts, professional studies and civic engagement in the beautiful Pacific Northwest. With distinctive international programs and close student-faculty research opportunities, PLU helps its 3,100 students from all faiths and backgrounds discern their life’s vocation through coursework, mentorship and internships at world-class Puget Sound-area businesses and institutions.

Founded in 1890 by Norwegian immigrants, PLU continues the distinctive tradition of Lutheran higher education through its commitment to the advancement of knowledge, thoughtful inquiry and questioning, the preparation of citizens in service to the world and to its ongoing reform. Located in the Parkland neighborhood of Tacoma, Washington, PLU is set in a region that also offers vast opportunities for outdoor recreation, culture and sports.

A WORLD-ENGAGED, PURPOSEFUL LEARNING ENVIRONMENT

To support students and faculty as they explore life’s big questions and engage in fulfilling and meaningful work, the university established the Wild Hope Center for Vocation. A distinctively hopeful exploration, the search for vocation that faculty and students undertake together endures even in the face of the untamed and unpredictable nature of the world in which we live.

The first American university to have Study Away classes on all seven continents simultaneously, PLU is also the first private university on the West Coast to receive the prestigious Senator Paul Simon Award for Campus Internationalization. An honoree on President Obama’s Higher Education Community Service Honor Roll, PLU hosts an Emmy Award-winning MediaLab; a MacArthur Award-winning detachment of Army ROTC; and more than 100 clubs and activities, including 19 varsity athletic teams in the Northwest Conference of NCAA Division III.

The university consistently ranks among the top 20 in U.S. News & World Report’s Best Universities in the West and recently was named fourth in the West for Best Colleges for Veterans. It also ranks in the top 4 percent of Master’s universities nationwide by Washington Monthly College Guide. The university has produced 100 Fulbright Scholars since 1975.

PLU is noted for its commitment to diversity, justice and sustainability. For its record on Sustainability, the university was recognized with a Gold Award from the Association for the Advancement of Sustainability in Higher Education (AASHE). PLU seeks out students from every possible background—all religions, all races, all socioeconomic groups, all sexual orientations—from all over the world. For the 2018-19 academic year, 41 percent of incoming first-year students are the first generation in their families to attend college; 45 percent self-identify as students of color; and 34 percent are Pell Grant-eligible.

And for more than 40 years, PLU has been internationally known for its Holocaust and Genocide Studies program, which now includes the Kurt Mayer Endowed Chair in Holocaust Studies and the annual Powell-Heller Conference for Holocaust Education. In Fall 2014, PLU became one of only a handful of universities nationwide to offer a minor in Holocaust and Genocide Studies.

Another of the hallmarks of PLU is its nationally acclaimed School of Arts and Communication. Recent alumni are performing and creating on Broadway, in TV and film, as well as on stages and concert halls around the world, and at news and media organizations nationwide. The recently renovated $20-million Karen Hille Phillips Center for the Performing Arts is the premier performing arts center in the South Puget Sound region.

The university offers 44 majors and 54 minors, as well as graduate and professional programs in business administration, creative writing, education, kinesiology, marketing analytics, marriage and family therapy, and nursing.