BBA Digital Marketing

This innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career.

Thrive in an exciting industry

• Take advantage of real-world projects and experiential learning opportunities.
• Assess the impact of digital technology using visual analytics tools and techniques.
• Develop digital marketing communications strategies and analyze the financial impact on firm goals.

This program is STEM designated, which means you will be trained in areas of technology that are in high demand with United States employers. International students studying in person on student visas will be eligible for an Optional Practical Training (OPT) extension of 24 months, for a total of 36 months.

Pace University is a private institution with campuses located in New York City and Westchester County. With a diverse student body and a commitment to providing students with a comprehensive education, Pace University offers over 100 programs across a range of disciplines, including business, law, education, health sciences, and the arts. In addition to its academic offerings, Pace University also boasts a thriving campus life, with numerous clubs, organizations, and athletics teams. With a focus on experiential learning and preparing students for successful careers, Pace is dedicated to providing its students with the necessary tools and resources to achieve their goals.