BA (Hons) Fashion Marketing and Business

You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big-name and challenger brands on the catwalk and high street.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

• Marketing and Promotional strategies
• International Fashion Branding
• Fashion Retail and Visual Merchandising
• Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

About NUA

Norwich University of the Arts (NUA) has established itself in arts, design and media education for over 170 years. But while our history can be traced back to 1845, our outlook is forward-thinking.

From a city centre campus that boasts cutting-edge facilities to an approach to teaching which saw us awarded Gold under the Teaching Excellence Framework and ranked number 1 in the UK for student retention by The Times and The Sunday Times Good University Guide 2020, our reputation for excellence is well-earned.

NUA has thrived as an established University, developing a national reputation as an innovative and creative academic community, with a firm commitment to offering vocational, practice-based courses that afford students space to develop their skills and pursue their passion.

At the heart of it all, our students. Artists, designers, makers. Bringing diverse interests and unique perspectives, they share a desire to be challenged and inspired. To learn from the past and shape the future.

Our mission statement

NUA’s mission is to be the best specialist university for arts, design, architecture and media study in Europe, producing graduates of the highest quality and inspiring students and staff to achieve excellence in the creative and cultural spheres.

History of Norwich University of the Arts

Quality Assurance Agency checks how UK universities and colleges maintain the standard of their higher education provision.

The University was established as an independent higher education institution under Section 121 of the Education Reform Act 1988 and is a recognised body with taught degree awarding powers. The University is regulated by the Office for Students (OfS). Information about the University’s status can be found on the OfS Register and on the list of recognised bodies published on the UK Government (GOV.UK) website. The OfS regulatory framework will come fully into force from 1 August 2019. From 1 April 2018 until 31 July 2019 the University will be subject to the OfS Transitional Arrangements.